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We Found the Local Streetwear Brand That Influencers Can't Stop Wearing Right Now

You won't be able to stop shopping their printed tees and sweaters!
We Found the Local Streetwear Brand That Influencers Can't Stop Wearing Right Now
IMAGE instagram/iamrheabue
You won't be able to stop shopping their printed tees and sweaters!

The rise of modern retail brands in our country has truly ushered in a fresh perspective on shopping locally. Albeit the challenging times, we definitely saw a handful of brands stand out and show us their strong resilience. If you’ve recently spotted some of your favorite celebs and influencers donning similar sweatshirts and hoodies over the course of this quarantine, well it’s none other than from local hip brand, Charlotte Folk.

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Established in 2018, Charlotte Folk is owned by Jan Charlotte Venzon, an entrepreneur passionate about starting her own clothing line. In an exclusive interview with Preview, Charlotte shares that she named the brand Charlotte Folk because she envisioned people wearing her designs while creating her own culture full of upbeat and energetic vibes.

 

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Though 2020 has compelled many stores to create drastic changes when it comes to their operations, Charlotte Folk’s strength lies in its purely online platform and extensive research process. “Ever since Charlotte Folk started, transactions had all been done online,” she said. “There's no physical store and I get to manage the business in the comfort of my home.” Safety first, girls! 
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With that being said, she also added that before releasing a new collection, she would conduct extensive research in order to gain a deeper understanding of her target market. Then that’s when she would proceed to tie it together with the current trends and some personal touches. This is definitely a smart and surefire way to boost your sales and keep the business going. Plus, Charlotte Folk has garnered quite a loyal fanbase from our own local influencers and personalities, which is how you know this method is quite effective. 

 

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Comfy, cool and aesthetically pleasing, Charlotte Folk’s products are suited for laidback and stylish everyday wear. After all, Charlotte says that she’d love to see folks vibing to a free-spirited sense of style with their quality wardrobe essentials.

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