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This Online Store Has the Most Adorable Reversible Beach Towels That Are Perfect for Your Next Vacay

It’s the brain child of two beach-loving best friends!
This Online Store Has the Most Adorable Reversible Beach Towels That Are Perfect for Your Next Vacay
IMAGE shop enya
It’s the brain child of two beach-loving best friends!

Being in lockdown for nearly two years has definitely caused most of us to experience a bout of cabin fever. As we live in a tropical country that's home to some of the world's most stunning beaches, it was incredibly difficult to stay at home and have our wanderlust be appeased merely with scrolling through old vacation photos. But even with a pandemic in full swing, two beach-loving best friends found a way to channel their desire to travel into something productive. Enter: Enya

What is Enya?

Coming from the Japanese word “en’ya” which means charming, bewitching, or coquettish, this is exactly what Ria Choa and Jennifer Lam want to convey with their line of reversible beach towels. Their pieces come in adorable designs that would tickle any girl’s fancy, with Ria sharing that they get their inspiration for their designs from just about anywhere. "We get design inspiration from pop culture, fashion trends, social media, product packaging, art, basically anything that makes us go, 'Oooh that's cute.'” 

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PHOTO BY enya
PHOTO BY  enya
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How did Enya start?

The duo took it upon themselves to start their brand during the pandemic after realizing the lack of available beach essentials that captured their style. “We just started exploring possible designs and features on a whim, then everything just fell into place. We're proud to share with people what we created: super cute, lightweight beach towels to match your swimmies!"

PHOTO BY shop enya
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PHOTO BY shop enya
PHOTO BY enya
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Being two first-time business owners, the pair ran into a few challenges when first starting their brand. “We needed a lot of patience and understanding to get things done. We definitely learned a lot about sourcing, designing, logistics, etc. but we also learned a lot from and about each other. We’re still learning as we go and hopefully moving forward, we’ll be able to release newer designs quicker,” Ria explains. 

And all their hard work seems to be paying off, what with influencers such as Laureen Uy and Bella Racelis rocking their chic Enya beach towels!

PHOTO BY instagram/laureen
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PHOTO BY instagram/shopenya_

SHOP: Enya’s Adorable Reversible Beach Towels

What sets Enya’s beach towels apart from others is their reversible nature. As described by the founders, it’s like getting two towels in one! Their designs are made by local artists and feature bright and playful prints that will instantly become your new go-to on your next vacay!

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PHOTO BY enya

Britney, P2,100

PHOTO BY enya
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Sophie P2,100

PHOTO BY enya

Maddy, P2,100

PHOTO BY enya
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Jade, P2,100

PHOTO BY enya

Millie, P2,100

You can shop all of their beach towels exclusively on their website, shopenya.com!

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