Nadine Lustre, one of the most sought-after local celebrities of her generation, recently joined folded&hung as its newest ambassador together with her on-and-offscreen love James Reid. Recently voted as 2017’s sexiest woman in the Philippines, Nadine further proves her status in folded&hung’s most recent campaign. Aside from affordable, on-trend designs, folded&hung is also known for their daring, eye-catching campaigns, even back in the early 2000s. To kicking off their upcoming 20th anniversary this 2018, the brand recreated one of their most iconic ads featuring then-endorser Claudine Barretto! Fourteen years since the original dropped, Nadine stars in the revamp of the unforgettable campaign.
IMAGE Courtesy of folded&hung
“I wanted to recreate and pay homage to the amazing advertising campaign starring Claudine Barretto, but still keeping the personality of Nadine Lustre,” folded&hung’s newest creative director Eldzs Mejia shares. Here's a major throwback!
IMAGE Courtesy of folded&hung
Fun fact: During the launch of this campaign, they gave away paint buckets with the white logo tee inside, plus self-tanning kits.
IMAGE Courtesy of folded&hung
Nadine werqs hard in these BTS snaps:
IMAGE Courtesy of folded&hung
IMAGE Courtesy of folded&hung
Aside from the iconic Swarovski logo shirt, folded&hung dropped a collection of logo tees to represent the past, present and future of the brand in celebration of two decades in the business. The new line is available in stores nationwide. Get shopping!
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