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Nadine Lustre and Maja Salvador Star in H&M’s Latest Swimwear Campaign

Nadine Lustre and Maja Salvador Star in H&M’s Latest Swimwear Campaign
Wow. Just WOW.

We’ve seen a ton of celebrity campaigns in our lifetime, but this one has got to be one of the biggest, most exciting pairings yet! Yup, you’ve read that right: Both Nadine Lustre and Maja Salvador star in one H&M campaign video and we’re still trying to wrap our head around how powerful this duo is.

The video features the two celebrities having some beachside fun clad in pieces from H&M’s Swim Essentials line. Nadine opens the video in a yellow one-piece and reappears alongside Maja wearing more designs including a black bikini and fierce printed ones like leopard and zebra! As for Maja, she basked in the hot summer sun in vibrant and dainty colorways like a green bandeau set, a rose bikini set, and a bright pink one-piece swimsuit.

Check out the video below:

The two ABS-CBN actresses shared the campaign video on their respective Instagram accounts.


In Maja’s post, she revealed that the H&M partnership had long been in the making but was postponed for schedule conflicts. “Yung relationship ko with H&M supposedly last year pa but it didn’t push through. This year napag-usapan ulit but merong chance na hindi matuloy ulit because of a conflicting commitment. Nevertheless, nagprepare na rin ako and diet not just for the campaign but also for myself,” she explains in the caption.

“Thankfully, naayos schedule ko last minute, and since prepared naman ako, go na! At ito na yun! Hopefully magustuhan din ng lahat. So happy to finally be a part of the H&M family and to work with @nadine.”

The two even teased their followers days before the big reveal:

watch now

The rainy season is right around the corner, but the summer vibes of this video has us wishing we were on a tropical vacation right now. Since that's out of the question, we’ll just be replaying their video a couple more times and pretend we’re there! That's the impact of a Nadine and Maja tie-up for you.  

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