Loewe Kickstarts a New Creative Era with the Amazona 180 Bag

The reissue coincides with Loewe’s 180th anniversary.

First launched in 1975, the Amazona arrived at a pivotal time in Spain, when more women were entering the workforce. Its construction responded to this practical shift in lifestyle, moving away from rigid frames and diminutive proportions.

Designed with the working woman in mind, the bag takes its name from the Amazons of Greek mythology—an all-female tribe of warriors and hunters said to be the daughters of Ares and Harmonia, often portrayed as challengers of entrenched patriarchy.

The original model debuted in gold suede with brown leather piping, stamped with Vicente Vela’s newly conceived Anagram. It formed part of Ante Oro, a collection that introduced Loewe’s first soft bags.

Through the years, the Amazona Top Handle has evolved in step with its audience, appearing in classic leather as well as suede.

In 2021, for Loewe’s 175th anniversary, then–creative director Jonathan Anderson revisited the design with two editions: the Amazona 19 Square and the Amazona 28. His update drew directly from the archive, retaining the oversized zippered compartments, interior mini pockets, adjustable straps, and discreet leather pullers.

Five years later, Jack McCollough and Lazaro Hernandez offer their interpretation of the iconic silhouette. Titled the Amazona 180, the new version preserves its signature details: domed side panels and a structured yet supple body. Two precisely constructed compartments, clean leather binding, and streamlined interiors highlight Loewe’s focus on craftsmanship and utility.

Released in stores on February 28, the Amazona 180 is available in three sizes: Mini, Small, and Large. Prices range from P175,700 to P314,800. The selection includes vivid cerulean and yellow, alongside muted shades such as dark brown, black, and crisp white.

The reimagined silhouette is defined by a subtly off-kilter orientation and a single tubular top handle. Depending on the size, it can be carried by hand, worn over the shoulder with a detachable strap, or styled crossbody.

Crafted in soft calfskin or suede, the palette spans Black, Dark Chestnut, Royal Azur, Ink Navy, Daisy Yellow, Lava Grey, and White, in addition to the house’s signature Gold/Chocolate suede combination.

Locally, Loewe is exclusively distributed by Stores Specialists, Inc. Boutiques are located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall at NUSTAR Cebu.