After the onslaught of Typhoon Ulysses in the country, some celebrities have begun using their platforms to gather donations for the survivors. One of them is KC Concepcion, who pledged a portion of proceeds from her jewelry brand Avec Moi to relief efforts by Kaya Natin and WWF Philippines.
KC posted three ready-made pieces up for sale, two of which are coin necklaces, and another a pair of stud earrings. According to KC, these pieces are usually made-to-order, taking up to four weeks to create and reach their owners. Have a look at the pieces below:
Not even two days after posting the announcement, she posted on Instagram that the three ready-made pieces have been sold! That said, due to the overwhelming response, they're now making a new batch of the jewelry to raise more funds. She notes that from today (November 19) until November 27, a big portion of all Avec Moi orders will be donated to Typhoon Ulysses relief operations. Though the exact price of the pieces were not posted, we estimate the proceeds to reach at list six figures, given that KC's fine jewelry is made with precious metals and stones.
A few days prior to selling her designs, KC also traveled to Tuguegarao City in Cagayan to participate in the distribution of relief goods. She was joined by a small group of friends, including Ruffa Gutierrez and Ruffa's daughters Lorin and Venice. According to Ruffa, they were invited by celebrity chemist Pinky Tobiano and Narvacan Mayor Chavit Singson.
KC shared a video of Cagayan taken from the plane, which showed the current state of the area after the typhoon. "Please keep the people of Cagayan, Northern Philippines in your list of communities to help, following this recent flooding and devastation," she writes.
Their group went on to distribute thousands of relief goods to the citizens of Tuguegarao.
Ruffa shared photos and videos from their trip on Instagram, and asked for well wishes in the city's recovery from the typhoon. She writes, "5 days after Typhoon Ulysses ravaged the country affecting millions of families, some areas are still submerged under water. I pray that in the midst of sorrow, we all heal as a nation, do the best we can to help our communities so that they can rebuild their lives."