Amidst the COVID-19 pandemic, luxury fashion brands have stepped up to aid the fight against its further spread. Here, we've rounded up their efforts, from voluntary protective gear production to massive monetary donations.
LVMH, the luxury conglomerate handling the likes of Louis Vuitton, Dior, and Celine, announced on March 15 that it will start making large quantities of disinfectant gel at facilities that currently produce perfume and cosmetics for brands including Guerlain and Givenchy.
Once the brand secures the approval of health authorities, surgical masks will be produced at Balenciaga's Paris workshop. In the meantime, its mother company Kering Group will donate 3 million masks ordered from China.
One month after announcing an important donation to the Spallanzani Hospital to acquire a new state-of-the-art 3D high definition microscope, Bulgari has decided to manufacture, together with its historical fragrances partner Industrie Cosmetiche Riunite, several hundred thousand hand gel bottles to be supplied in priority to all medical facilities through the Italian Civil Protection Department.
Gucci has donated 1 million euros to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization. Its goal: To help monitor and collect data on the spread of the virus, strengthen ICUs across the world, supply protection equipment to health personnel, and fast-track the creation of vaccines and therapies.
Salvatore Ferragamo's initiative is to produce and donate 100,000 TNT anti-bacterial masks plus provide 50,000 hand sanitizer units, and 3000 FPP1 masks to Italian healthcare units in an agreement with the region of Tuscany.
Moncler has demonstrated support for the building of a new hospital with 400 intensive care units in Milan by donating 10 million euros to its construction.
Mayhoola, parent company of Valentino and Balmain, is donating 2 million euros to two causes: First, the improvement of intensive care units at Milan's Sacco Hospital, and second, to the support of the Protezione Civile Italiana.
Donatella Versace and her daughter Allegra Versace Beck have made a personal donation of 200,000 euros to the intensive care department of Milan's San Raffaele Hospital.
Prada has converted the production of its factory to supply 80,000 medical overalls and 110,000 masks to healthcare personnel, acting on a request received by Italy's Tuscany region. The initiative follows the donation of six intensive care units made on March 16 by co-CEOs Patrizio Bertelli and Miuccia Prada, along with chairman Carlo Mazzi.
Saint Laurent will start making surgical masks for French hospitals as soon as they have the approval of health authorities, Kering said in a statement. The production site: The label’s ready-to-wear factory in the city of Angers.
Burberry is using their global supply chain network to fast-track the delivery of 100,000 surgical masks to the UK National Health Service, for use by medical staff. They're also repurposing their trench coat factory in Castleford, Yorkshire, to make non-surgical gowns and masks for patients in British hospitals.