LVMH, the luxury conglomerate handling the likes of Louis Vuitton, Dior, and Celine, announced on Sunday that it will start making disinfectant gel at facilities that currently produce perfume and cosmetics for brands including Guerlain and Givenchy.
It's an unexpected move, but one with a purpose. A response to France's effort to stop the spread of COVID-19, the group is stepping in to help combat the risk of hand sanitizer shortages in medical institutions. The country has recorded more than 3,600 confirmed cases of the virus and 79 deaths as of March 14, 2020.
The company will start making large quantities of hydroalcoholic gel on March 16, Monday, which will then be donated to the French health authorities and the Assistance Publique-Hôpitaux de Paris.