Curious and courageous, H&M Studio’s Spring-Summer 2020 collection is made for a modern free spirit whose style is as eclectic as her travels. You'll love its vibrant colors, too. Inspired by the lunar landscape and laidback surf culture of the Swedish island of Gotland, it has a carefree vibe. Loose and languid dresses and separates in electric hues have a wear-anywhere appeal that’s perfect for the everyday, while chunky knits will take the collection out to cooler, springtime travels.
“The Spring-Summer 2020 collection muse is a forward-looking free spirit—someone who surfs, climbs, explores and who wants to experience new things. The collection is both raw and refined: Natural fabrics with raw edges ore mixed with refined elements such as shiny metallics and futuristic accessories. There’s a freedom in the way the collection can be worn, too: We want our customers to feel that anything goes,” said Ann-Sofie Johansson, Creative Advisor at H&M.
Key pieces include an airy, psychedelic floor-sweeping dress, a raw-edged, wide-legged suit boasting bold shoulders, a striped pair of crisp, cream cotton jeans, and a thick-weave crochet cardigan streaked in pink, cream, and beige.
Natural viscose and linen mixes give tailoring a louche ease. Twill-jersey blends lend leggings and tailoring an athletic edge, while organic cotton offers a selection of blouses and denim pieces a carefree, capacious air. Oh, and if you're sustainability-conscious, you'll love that recycled polyester adds a weightlessness to several oversized dresses.
“A research trip to the Swedish island of Gotland, where the landscape resembles the lunar surface, gave us ideas for textures and colour palettes. The hand-worked prints were inspired by the island’s rock formations, known as rauks, which hove been weathered into sculptural shapes," shared Moo Bartling, H&M’s Print Designer. "I wanted to make the prints feel psychedelic, so we introduced an electric colour palette."
And, as for accessories, look forward to chunky cream wood-soled platform boots, au courant heeled thong-strap sandals, futuristic sunglasses, and mirrored full moon-shaped earrings that introduce a punk edge to the collection‘s breezy volumes. Also key is a cute, casual grab-and-go lavender bag that totally reminds us of hair scrunchies.
Excited? Itching to shop? Same. This fresh, fun new H&M Studio collection is now yours to grab from the Greenbelt 4 branch!
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