H&M A/W 2025 Launches in Manila with Southeast Asia's Biggest Style Stars

H&M indulged its guests with a preview of its current and upcoming offerings for the A/W season. Their constant selection, readily available in-store and online, showcases a contemporary interpretation of '90s aesthetics, as seen through argyle print tops and multi-textile jackets. Meanwhile, their Studio line offers an elevated take on these closet essentials, implementing a bold color story that goes beyond neutrality. Their Atelier line proves to be the collection's creme de la creme—think workwear with askew pockets, oversized yet structural frames, and refined knitwear.

Among the first ones to don the pieces were a roster of stars hailing from different parts of Southeast and East Asia. K-pop vocalist and Jinyoung of B1A4 graced the event in a sleek all-black ensemble, joined by his close friend and actor Lee Do Ha. Meanwhile, Malaysia was represented by actress Eyka Farhana, singer Jestinna Kuan, and model Juwei Teoh. A trio of Vietnamese beauty queens was also in attendance—including Tra Tieu Vy, Doan Thien An, and Nguyen Cao Ky Duyen. Flying in from Singapore were actor Tyler Ten and content creators Willabelle Ong and Rachel Wong.

The Philippines' finest made sure to represent homebase in their best looks. Among them were screen stars Michelle Dee, Elisse Joson, Bela Padilla, Chie Filomeno, and Mika Salamanca, who joined forces with social media magnates LA Aguinaldo, Laureen Uy, Camille Co, Lissa Kahayon, and Mond Gutierrez. During dinner, Catriona Gray sat across Jinyoung and right beside H&M's regional president for East Asia and Greater China, Saed El-Achkar.

The festivities began with a masterclass on TikTok, headlined by the Philippines' Mika Salamanca and Singapore's Willabelle Ong. A collaboration between H&M and the social media platform, the talk provided valuable insights on maximizing one's influence through video content.

Once the sun set, attendees were seated as the different lines of H&M's A/W 2025 were presented through a runway show. Models put the pieces into motion as '80s synths and strobe lights consumed the room.

Dinner was served soon after, which was followed by the afterparty held a couple of steps away from the banquet hall. DJ and beauty queen Christi McGarry provided the upbeat music, making for a memorable ending to a star-studded night.