Fashion week is more than just getting dolled up and strutting around in designer ensembles, and Heart Evangelista's latest vlog shows us just that. In a one-hour YouTube video posted on June 22, the 39-year-old fashion icon gave viewers a glimpse of what her day looks like during Milan Fashion Week 2024. From constantly filming content for brands to gracing interviews for international media, Heart candidly shared the "unglamorous" side of attending multiple runway shows in a week.
LOOK: Heart Evangelista on Running Late for the Vivetta Fashion Show at Milan Fashion Week 2024
Notably, in one of the later sequences of the vlog, Heart revealed that she was running to Vivetta's Fall/Winter 2024 showcase, a luxury Italian fashion house.
In the clip she uploaded on Instagram, Heart is seen rushing to another show after a previous show had just concluded. "If I don't make it to the next show, then I don't make it. It's okay," she lightheartedly expressed.
As Heart was seated in her van en route to the Vivetta show, one of her assistants told her upfront: "I don't think we can make it." But true to Heart's unwavering spirit, the style maven insisted that they at least make an effort to go. "I-diretso mo na [yung kotse] sa Vivetta. At least we tried [to make it to their show]," she told her driver.
Heart, in fact, did arrive late to the Vivetta runway show. But much to her surprise, the brand's production waited for her to arrive before starting the show. "No don't worry, we [waited] for you," one of the ushers told her as she walked past the entrance.
"I was so embarrassed because they waited for me," Heart expressed during the sit-down interview sequence in the vlog. Although she was flattered by the gesture, the Filipina socialite explained that she was unaware that the brand had made those arrangements. Heart further clarified: "I was flattered that they waited. But Vivetta, I'm not the type that like to be waited on. I was just really late." She also apologized for not being able to wear an outfit by the brand due to time constraints.
For the unacquainted, Vivetta is an Italian luxury brand best known for their romatic and playful take on womenswear. An eponymous label founded by designer Vivetta Ponti, the house was first established in 2009.
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