Heart Evangelista and Anne Curtis are among the Top 20 Global Celebrities in Fashion and Sportswear, according to a recent report by data insights firm Launchmetrics.
LOOK: Heart Evangelista and Anne Curtis Are Top Global Celebrities in Fashion and Sportswear Segments
On June 6, Launchmetrics unveiled their study Reinventing Influence: The Gen Z Impact on Fashion Marketing. The international list reveals Heart Evangelista on the fourth rank, while fellow Filipina style star Anne Curtis placed ninth.
Over three years, the firm analyzed both quantitative and qualitative metrics within the fashion, lifestyle, and beauty sectors. Key factors included audience engagement, industry relevance, source authority, and content quality.
The study, which ran from January 1, 2020, to December 31, 2023, indicates that fashion week mainstay Heart Evangelista amassed a Media Impact Value (MIV) of $85 million or approximately P4.9 billion). Additionally, actress and host Anne Curtis generated an MIV of $55 million oraround P3.2 billion.
The two Filipina fashion icons join an illustrious list featuring global personalities such as NCT, BLACKPINK’s Jennie and Rose, NewJeans, and Dua Lipa.
About Launchmetrics
Launchmetrics specializes in data and technology solutions for the fashion, lifestyle, and beauty industries. With over 15 years of experience, they offer expertise in sample management, event organization, press distribution, media monitoring, brand performance benchmarking, and data insights. Serving over 1,200 businesses and agencies globally, their clientele includes renowned brands like Adidas, Drunk Elephant, Swarovski, Max Mara, Net-a-Porter, Fendi, GAP Inc., Shiseido, and Chloe.
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