There’s no denying that Heart Evangelista’s influence doesn’t only encompass the Philippines—and this latest international feat is proof. New York-based Filipino minaudiere brand IA’s Threads launched an electronic billboard at Times Square with Heart flaunting their Panda convertible clutch. The brand is a sustainable and eco-friendly fashion label that hopes to bring the talent and craftsmanship of Filipino artisans to the US.
Heart’s ad site right beside Forever21’s massive display which is a prime spot in the heavily trafficked district. In an Instagram post, Heart captions her surreal emotions seeing her image in the world-renowned Times Square.
She writes, “I still can't believe that my billboard for @iasthreads is displayed in Times Square in New York! I'm so grateful for such an incredible opportunity to highlight a sustainable brand that shows the talented craftsmanship of Filipino artisans. God is truly good!”
After only a day of her billboard being on display, IA’s Threads announced that the Panda minaudiere that was featured in the ad, had already sold out—a testament to Heart’s fashion clout. The actress was named as one of Forbes France’s top luxury influencers of the world, and if this NY-based ad signifies anything, she’s on her way to growing that international influence in 2021.