Gucci's Starlet Bag Brings Logomania Back Into Focus
Demna's slouchy new carryall puts Gucci's recognizable house codes front and center, with Anne Curtis, Pia Jauncey, and Marian Rivera already on board.
by Em Enriquez
Published on Oct 28, 2026
Gucci-core is in full effect.
Under Demna's creative direction, the Italian heritage house has taken a more assertive approach to its design codes, often embracing a degree of excess. Its pieces are instantly recognizable, whether through their distinctive silhouettes or signature motifs.
Enter the Starlet, a statement bag that brings playful glamour to Gucci's evolving aesthetic.
Meet the Gucci Starlet
Demna offered a clearer definition of "Gucci-core" during the house's Cruise 2027 show. In the heart of Times Square, models paraded looks that prominently featured Gucci's signature motifs and house codes, reaffirming their place in the brand's visual identity.
The fourth collection under Demna's creative direction, Gucci-core presented a wardrobe inspired by New York style, interpreted through the house's distinctive aesthetic. "The idea was to build a core wardrobe of staple pieces that form the foundation of the House's stylistic language..." the designer writes in his show notes. He adds that the collection seeks to further develop his vision for the brand, one "grounded in pragmatic, wearable pieces that are unmistakably Gucci."
With that philosophy in mind, the designer drew on many of the label's defining codes—an abundance of double Gs, emblazoned on jackets, frocks, and, of course, bags.
Among these pieces was a slouchy, hobo-style bag called the Starlet. Bearing structural similarities to the Jackie Flap of Primavera, this interpretation of the everyday purse featured the signature Horsebit buckle and a modular leather strap. The Starlet is imbued with a sense of sprezzatura, its nonchalant shape exuding a devil-may-care attitude.
How Much the Gucci Starlet Costs
The Starlet comes in a variety of sizes and styles, with versions crafted from soft leather or coated canvas. The large iteration measures 15.5 inches wide, 11 inches tall, and 4.9 inches deep when laid flat. Prices range from approximately ₱170,000 to ₱210,000, depending on the material.
Large Starlet in Black Leather, approximately P210,000
Large Starlet in Dark Chestnut Leather, approximately P210,000
Large Starlet in Beige and Black GG Canvas approximately P176,000
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The Starlet also comes in mini and medium sizes, plus bucket and Boston bag variations. Each features an adjustable strap, so you can wear it as a crossbody or shoulder bag. Explore the full selection on Gucci's website.
Mini Starlet Shoulder Bag in Beige and Black GG Canvas, approximately P95,000
Medium Starlet Bag in Beige and Black GG Canvas, approximately P153,000
Mini Starlet Bucket Bag, approximately P160,000
Medium Starlet Boston Bag, approximately P141,000
photos to expand
Celebrities Wearing the Gucci Starlet
Since its debut, the Starlet has found its way into the wardrobes of women with dynamic lifestyles. On our shores, it's been rocked by Preview Style Icons AAnne Curtis, Pia Jauncey, and Marian Rivera, who have all embraced its logomania. Similarly, Preview Best Dressed alumni Michelle Dee and Kylie Verzosa have also been spotted carrying the statement-making bag.
A little farther afield, a slate of stylish Thai personalities have also become fans of the Starlet. Davika Hoorne and Jingjing Yu have enlisted its logomania to spice up their casual 'fits, while Jan Ployshompoo and Pat Chayanit opted for its sleek leather versions.
The Starlet is available at Gucci boutiques in the Philippines, including its flagship stores at Greenbelt 4 in Makati and Solaire Resort in Parañaque, as well as through the brand’s official website.
For Philippine availability and exact pricing, interested buyers are best advised to inquire directly in-store, where clients can also view the full range and experience the pieces' craftsmanship up close.
Em is queer and probably daydreaming somewhere. They're Preview's associate entertainment editor who's often spotted in cowboy boots and lemon-tinted sunnies.