Gucci Cruise 2026 Lands in the PH—And Celebs Show How to Wear It
At the collection preview, celebrity guests showed up in head-to-toe looks from the Florentine house.
Published on Dec 1, 2025
Gucci’s local arm formally debuted the Cruise 2026 collection with a private preview event last November 18. Held at the Greenbelt 4 boutique, the event gathered a slate of A-list names, including Anne Curtis, Pia Jauncey, Marian Rivera, and more.
Guests arrived in full looks from the newly released lineup, offering a first glimpse of how the collection translates well beyond the runway.
About Gucci’s Cruise 2026 Collection
Developed by the in-house design team, Cruise 2026 serves as the final release before Demna’s inaugural collection for the house, which is slated to reach stores for Spring/Summer 2026.
Debuted in Florence last May, the presentation traced the brand’s design vocabulary across eras—reflecting on its beginnings, its present sensibility, and the direction it is set to pursue. The brand revisited key signatures through fluid tailoring, sculpted shapes, tactile fabrics, and embellishment-intensive finishes, ranging from sequins and beads to featherwork.
Filipino Celebrities Wearing Pieces from Gucci’s Cruise 2026 Collection
Anne Curtis
Actress-host Anne Curtis arrived in a green printed silk twill dress, as seen in Look 11 from the runway. With her hair tied into a clean, middle-parted ponytail, she built the outfit with carp-shaped earrings, Signoria slingback pumps, and a large chain-strap shoulder bag held neatly in hand.
Pia Jauncey
Preview’s Style Icon for 2025 went for a refined, all-black ensemble featuring a long-sleeve jersey shirt and a wool skirt accented with Horsebit hardware. She kept the look tight and minimal with a compact Gucci Giglio tote and women’s slide sandals.
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Marian Rivera
Another style icon in attendance was none other than Marian Rivera herself. The actress also donned a full look from the runway, specifically opting for Look 2. The power-shouldered number consisted of a puff-sleeved, ribbon-printed top paired with brown velvet leggings. She further elevated the look with a full suite of accessories: the Gucci Half Horsebit medium shoulder bag, Horsebit 18k diamond earrings, and Signoria slingback pumps.
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Kylie Verzosa
Kylie Verzosa stepped out in Look 21 from the runway, pairing a shoulder-padded, pink silk twill top with a striped GG velvet chenille pencil skirt. The actress-entrepreneur completed the outfit with the Half Horsebit medium shoulder bag and the women’s Gucci 97 heeled pumps.
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Janine Gutierrez
Janine Gutierrez fully leaned into monogram dressing. The 2024 Best Dressed honoree styled a GG boutonné wool tweed jacket shirt with the matching skirt, layered over an aubergine GG silk jacquard shirt for a pop of color. She finished the look with an iridescent GG Marmont medium shoulder bag and pumps detailed with the crystal Interlocking G.
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James Reid
Preview 2023 Best Dressed honoree James Reid kept things crisp with a GG canvas padded jacket worn over an embroidered poplin shirt and wool grain de poudre trousers. The actor-musician refined the look with the Half Horsebit crossbody bag, an Interlocking G belt, and Horsebit loafers.
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BJ Pascual
Celebrity photographer and Preview 30 Icon BJ Pascual delivers a masterclass in sharp, casual dressing by wearing the crystal-embellished technical jersey zip jacket, with a white heavy cotton poplin shirt and dark blue slim-fit denim jeans.
He punctuated the look with the Gucci Horsebit 1955 Aura medium shoulder bag, a bracelet with mobile pearls, a stirrup necklace, and the men’s Horsebit 1953 loafer.
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Where to Shop the Gucci Cruise 2026 Collection in the Philippines
Locally, Gucci has boutiques located at Greenbelt 4 in Makati, The Shoppes at Solaire in Parañaque, and The Mall at NUSTAR in Cebu City. The full Cruise 2026 lineup is also available through gucci.com.
Pau is Preview’s go-to fashion girl. On most days, you’ll find her with coffee in hand, and dressed in an oversized blazer with floor-grazing jeans.