EA7 Opens Its Biggest Store in the World at SM Mall of Asia

EA7 has made its local debut with a milestone of its own: its first Manila store at SM Mall of Asia is currently the brand’s largest store worldwide.

Located on the 2nd floor of the Main Mall, the 254-square-meter flagship marks EA7’s move from an online to a full-fledged physical retail space in the Philippines.

The Philippine opening adds Manila to EA7’s growing Asia-Pacific network, which includes China, Hong Kong, Indonesia, Kazakhstan, Macao, Taiwan, and Thailand.

For its first physical retail space in the Philippines, EA7 has put its full sportswear offering under one roof at SM Mall of Asia in Pasay City.

The Manila flagship was designed around EA7’s sporting identity, with architectural details that reference the brand’s “7” logo.

Textured silver metal, technical finishes, and integrated LED walls are featured throughout the space. Red accents inspired by Olimpia Milano and deep Armani blue reference the brand’s connections to sport.

The store carries EA7 collections across seven disciplines: tennis, basketball, driving, water sports, mountain sports, golf, and gym training. Its range for men, women, and children aged four to 16 includes pieces intended for training and competition, as well as everyday wear.

EA7’s approach to sportswear traces back to Giorgio Armani’s appreciation for sport and the values associated with it. As the legendary designer once said:

“I have always loved sport because for me it represents, at the highest level, the human capacity for stamina, courage, will, the proud affirmation of the individual and the generosity of team play.”

Founded in 2004, EA7 combines technical sportswear with the Italian design codes of Emporio Armani, Giorgio Armani's ready-to-wear sublabel. Its sporting partnerships include Team Italy, for which the brand has supplied Olympic and Paralympic uniforms since 2012, as well as professional athletes in tennis, skiing, and swimming. EA7 is also the official title sponsor of Olimpia Milano, Italy’s premier basketball club.