Dua Lipa Is the Newest Face of Bvlgari

On February 19, Bvlgari officially announced Dua Lipa as its newest global brand ambassador.

The British-Albanian performer is among the most influential artists of this generation. With multiple Grammys and BRIT Awards to her credit, she has cultivated an expansive international following over time, with her discography amassing billions of streams worldwide.

“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values,” Laura Burdese, Bvlgari Deputy CEO, shared through a press statement. “She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

With the newly forged partnership, fans expect to see Dua making high-profile appearances (such as red carpets and concerts), adorned in Bvlgari jewelry. The 30-year-old will also grace the luxury brand’s global events alongside her fellow ambassadors.

Dua joins a music-led contingent that includes BLACKPINK’s Lisa, IVE’s Jang Wonyoung, and Japanese singer Kento Nakajima. The appointment also places her alongside fellow Bvlgari ambassadors such as Pia Wurtzbach-Jauncey, Anne Hathaway, Zendaya, and Priyanka Chopra-Jonas.

In a press statement, Dua expressed enthusiasm about beginning this new chapter with the maison.

“It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” she stated. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”