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This Is the New It Bag Heart Evangelista + Korean Stars Are Obsessed with Right Now

This Is the New It Bag Heart Evangelista + Korean Stars Are Obsessed with Right Now
IMAGE INSTAGRAM @iamhearte @skuukzky
Lee Sung Kyung, Suzy Bae, and Blackpink's Jisoo are also fans of the Dior Bobby!

If you’re on the lookout for a new designer bag to invest in, hit pause on your hunt and consider this latest designer offering: Dior’s Bobby bag! Designed by Maria Grazia Chiuri for the Fall 2020 collection, the Bobby captures the French luxury label’s timeless elegance in a contemporary way.


It features a half moon-shaped body, a flap closure, and a detachable strap that makes it a great choice for a casual, everyday bag. We’ve already seen some of our favorite stars flaunt it, so we wouldn’t be surprised if more fashionistas followed suit! (Fun fact: The bag was named after Christian Dior’s beloved dog!)

Heart Evangelista


Heart got her hands on a brown Bobby, which she wore with a cream blazer in this OOTD. The Bobby features iconic Dior details such as the CD initial upfront, as well as its 30 Montaigne address embossed at the back.


Blackpink’s Jisoo couldn’t help but snag her own Bobby, too! Here, it appears that the K-pop idol owns the black version. Each piece is assembled by hand in Florence, Italy, which we all know is the home of leather-making.

Suzy Bae

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Another K-pop star who got a hold of the bag is Suzy Bae, who completes her luxe casual outfit above with her camel Bobby. The design comes in three sizes (small, medium, large) so you could choose one that best suits your lifestyle. Oh, and the detachable strap allows you to wear it either slung on your shoulder or across your body.

Lee Sung Kyung

K-drama actress Lee Sung Kyung flaunts her cream-colored Bobby with a jacquard shoulder strap. The design comes in four colorways: black, cream, camel, and in blue Dior Oblique canvas. While the clean lines and gold hardware lend its luxury touch, the solid-colored calfskin leather pieces boast of a suede interior to make stashing your belongings even more of a thrill.

Peggy Gou


DJ and fashion designer Peggy Gou is all matchy-matchy with Lee Sung Kyung! She debuts her own cream Bobby with jacquard strap through an understated outfit: a button-down and leather pants with geometric panelling. 

Learn more about Dior’s Bobby bag here.

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