Basking in the sweltering summer heat also means embracing and loving our bodies—angles, stretches, curves, and all. In this anti-layer and pro-skin and breezy dressing season, it's refreshing to find a brand like MUNA, a linen-based clothing brand that advocates body-positivity and self-love. Having just launched last April 18, MUNA boasts of vibrant, free-flowing pieces made to fit women of all sizes from small to extra extra large. "Us the founders, Zam Gammad and Zaila Macadangdang, were inspired by our friends who were looking for more sizing options while wanting to stay chic," Zaila tells Preview. "Both of us are passionate about self-love and women empowerment, so we decided to make MUNA an avenue for us to share and spread awareness about these topics"
Below, we talk to MUNA's co-founder Zaila about self-love and how their clothes embody their brand's empowering message.
Can you tell us about MUNA? What's the concept behind the brand's name?
"Our brand is grounded on self-love that’s why the Tagalog word, MUNA, meaning 'first' or 'before anything else' was chosen as the name. MUNA’s values include self-love, inclusivity, openness, empowerment, and gratitude. We want to encourage women that it’s okay to put yourself first and say, 'ako muna, sarili ko muna.'"
Liwayway Cover Up, P1350, MUNA, munaproject.ph
What's the history behind the brand?
"Us the founders, Zam Gammad and Zaila Macadangdang, were inspired by our friends who were looking for more sizing options while wanting to stay chic. Both of us are passionate about self-love and women empowerment, so we decided to make MUNA an avenue for us to share and spread awareness about these topics. And of course, we wanted to start a brand that celebrates and inspires all women!"
Is there a signature design or key element evident throughout your designs?
"For the TAG-ARAW / TAG-INIT collection, we chose vibrant colors that can match any skin tone, while offering sizes from S to XXL. We’re also big on buttons! For the Simoy top, we experimented and put the buttons on the left side."
Simoy top, P1450, MUNA, munaproject.ph
What makes your brand unique from all the other linen-based clothing brands, especially for this summer season?
"All styles across the collection are available from S to XXL. Yes to inclusivity!"
What makes a Muna muse?
"A MUNA muse never stops working on herself. She works hard for her dream, but she also knows when to rest. She’s independent, but she also know when to ask for help. She empowers and uplifts the women around her, too!"
Alon dress, P1600, MUNA, munaproject.ph
Could you describe the lifestyle that fits your designs?
"With our first collection released in summer, we tailored the designs for the carefree and confident."
Sinag dress, P1750, MUNA, munaproject.ph
Your brand puts self-love at the forefront. How does MUNA embody this message?
"You’ll see this exactly in our brand tone and materials. With every purchase of a MUNA item, a customer gets a postcard with care instructions for the clothes and for oneself. We also included a Spotify playlist with our favorite female anthems one can definitely dance to!
"The content we put out on our channels is all about empowering women. We have an ongoing photo and video series of our models talking about self-love and appreciation. There’s also an ongoing series of illustrations showcasing every body shape.
"We also made sure that the women we worked with embody our message. We’ve seen our models, Cams Noceda, Eloise Mate, Gigi Esguerra (who is also our makeup artist), and Mariel Tuble, speak out about self-love on their personal channels. Our writer, Kristine Nogra, is also passionate about self-love and women empowerment. Everyone who has been working on MUNA manifests its values and mission."
Muna's fairly new but what can we expect from you in the future?
"Currently, we’re working on how to be more inclusive in terms of styles and price. Just like a MUNA muse, we’re constantly looking for ways on how to be better!"