AVA The Brand Launches Second Collaboration with Camille Co

It is really extra special when a woman designs for herself and every woman. Such is the case of Every Wear For Her—a 14-piece collection from AVA The Brand and Camille Co.

Collaborating for the second time around, the homegrown Filipino fashion label and the Preview 30 Icon catered to the multi-faceted nature of women through clothing. Featuring a mix of A-line skirts, tailored shorts, jumpsuits, dresses, and more, the collection whispers comfort, sings style, and screams versatility.

In an exclusive interview with Preview, Camille shared that she consciously took the time to think about what she wanted to do for this collection. Having a previous collaboration with the brand in 2023, she equipped herself with the right information moving forward. "I wanted to know what they loved, what sold the most, what they were looking for that wasn't in the first collection. Number two, the materials. Number three, of course, the timing of the release that's why there's a lot of holiday pieces."

Having her own brand before, Camille knows to put the customer first and think about where the clothes will be worn. In addition, she shared how it's important to give customers options, which consequently invites them to explore different styles. "I always say that you can only do so much to convince someone to wear something. I always try to do a compromise of what I think will look good on you but not push you so far."

The Every Wear For Her collection is now available on the AVA The Brand website. The collection is also available for viewing in their pop-up activation at Power Plant Mall, Makati until October 30.