A celebrity endorser can either make or break a brand. Who endorses what and when isn't a very simple equation, and brands carefully take time to pick their ambassadors. So for luxury brands, the process of selecting an endorser is even more meticulous. Fashion houses like Chanel, Louis Vuitton, Dior, and Gucci to name a few take pride on who their wears their clothes and associates themselves with individuals who they believe can properly convey their label's design philosophy and lifestyle.
So with the evident rise of Korean actors, actresses and K-pop stars, it's not surprising that these designer fashion brands have recently been more inclined to tap a hallyu star to flaunt their latest collections. In this episode of Preview 10, we list down 10 Korean celebrities who are ambassadors of well-known global luxury fashion brands.