James Reid Joins Talent Firm Founded by Ji Chang Wook

Spring Company positions itself as a premier entertainment agency that houses artists of different disciplines and produces top-notch content on film, television, and social media. It was a joint venture launched by Chang Wook and his long-time friend and collaborator Bang Chigu. Integral to the company's mission is to bridge cultures within and beyond Asia through dynamic storytelling and talent development.

Presently, they manage the likes of Kim Min Seok from Because This Is My First Life (2017) and Park Jung Woon from Queen Woo (2024). James certainly finds himself in good company, especially considering that all Spring Company artists are personally attended to by Chang Wook himself.

Of his appointment, James expresses that, “Spring Company felt like the right next step because they believe in bridging cultures, and that’s what I want to do too." As one of Filipino show business' most sought-after names, he's evolved from a reality show victor and matinee idol to a fashionable force in various fields of entertainment. 

Needless to say, he's very eager to begin working with Ji Chang Wook, adding that he's "looking forward to learning and showing the world what Filipino talent can do." With his newly minted status as a Spring Company artist, one can expect world-class collaborations—be it songs, films, or anything under the sun—that display James' unique skill sets and distinct Pinoy charm.