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You Have to See This Pretty Eye Makeup Trend That's Been All Over Instagram

It's called watercolor eye makeup!
You Have to See This Pretty Eye Makeup Trend That's Been All Over Instagram
IMAGE INSTAGRAM @slomakeup @lapetitevengeance
It's called watercolor eye makeup!

The latest beauty trend that seems to be taking over our feeds is watercolor eye makeup! What makes this look so enticing is its ability to create high impact with minimal effort. The effect is a dreamy blend of colors that seamlessly bleed together, creating a flattering artsy look that’s way easier to master than your average cut-crease.


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That said, this look is perfect if you want to explore with more creative eye makeup looks. While it seems fairly easy to do, there’s more than meets the eye (pun intended). Here are our tips for achieving this work of art:

1. Go soft and light with the makeup brush.

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If this is your first time trying the watercolor eye effect, opt for a light hand like makeup artist Sylvina Lopez. By using a minimal amount of shadow, you can get used to the blending technique and gradually build up when you’re more comfortable. Make sure to tap any excess shadow from your brush and blend in a circular motion, making sure your hand is holding the end of the makeup brush to prevent going heavy too fast. Plus your eyes will resemble an Impressionist painting with this hazy dreamlike version of the trend.

2. Be strategic with your color placement.

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If you can’t get the hang of the blending quite right yet, copy this makeup hack from celebrity makeup artist Anthea Bueno. Focus color in a few key spots on the eyes: the inner corners, upper lids above the crease, or outer corners. Then brush the colors in a circular motion close to one another without them actually touching. By strategically placing shadows around your eye, it gives the illusion of a watercolor effect without having to blend anything.

3. Go metallic.

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Want to make it even easier on yourself? Try using metallic shades as they can pull off the watercolor eye look easier. The lights reflected in the eyeshadow trick the eye and executes a much better blurring effect. Try these versions by Montreal-based makeup artist Marika D'Auteuil—extra points if you add face decals for a whimsical party look.

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4. Add some glitter.

NYE may have passed, but the party never stops! Take notes from Gabs Gibbs, who brought the sparkle in this glittering look using Pat McGrath. Like metallic shadows, glitter tricks the eye and makes it easier to successfully blur one color to the next. Perfect for a dramatic nighttime look when you can’t be bothered to be precise.

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5. Use cream eyeshadows.

Channel your inner Monet by using cream eyeshadows for a beautiful watercolor effect. It will allow for easier application and more pigmentation compared to matte shadows. To punch up the color, or if you already have an eye shadow palette you love, just wet your brushes to make the shades more vivid!

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