Society has always put a premium on fairer skin. We're talking popularity, prestige, job opportunities, and all the awards show nominations you can have (re: #OscarsSoWhite). The result? The beauty market is convinced that it's what everyone desires thus leading to skin whitening products galore. Just look to a billboard near you, or turn on your T.V.screens, there's sure to be an already fair-skinned woman lathering cream on her skin while a voice-over all but drones on about how fair skin equals beautiful. As if darker-skinned people are any less deserving of that word.The stigma then only spreads, grows, and, lives on to plague yet another generation of morenas already beautiful on their own, and advertisements privileging lighter skin are just the tip of the problem.
Watch the full video below to find out everything that's wrong with skin whitening products, why its market won't be dying down anytime soon, and why you'd perfectly fine without them.