Pure Culture Is the Only Filipino Brand to Win at the 2025 Global Green Beauty Awards

The milestone was nothing short of timely, with July being the Global Microbiome Month. “Winning alongside global clean beauty leaders is a powerful validation of what we stand for: gentle, intelligent, and inclusive skincare that puts microbiome health first,” shared Alex Gentry, Co-founder and Innovations Director of Pure Culture. “We’re proud to show that world-class formulation can thrive right here in Southeast Asia.”

With the help of an independent and anonymous panel of experts—from beauty editors and journalists to skincare professionals and sustainability advocates—the Global Green Beauty Awards spotlights brands that set new, ethical standards in the industry. 

This year, over 700 product entries were submitted, and three from Pure Culture emerged victorious. They were the sole Philippine beauty brand recognized this year—a nod to their ongoing efforts to balance formulation quality with environmental care.

Stephanie Oller, the Chief Executive Officer of Pure Culture, shared, “We aim to make clean beauty accessible. We want to make it easy for skincare users to try it out because it truly works and we can’t wait for them to see the difference.” Ahead, get to know the globally recognized creations of the brand.

Winning gold, the Velvet Veil Moisturizing Matte Face Oil restores the skin’s vitality through a meticulous blend of deeply moisturizing ingredients such as squalene and sunflower seed oil. The rejuvenating face oil also takes pride in being multi-functional. Aside from revealing a dewy, radiant, and youthful look, it also serves as a smoothing makeup primer and a gentle makeup remover.

The Dream Drops Universal Hydro-Oil is simply skin-conditioning luxury in a bottle. The silver medalist product takes care of dehydrated skin through a thoughtful mix of water-based ingredients and plant-based oils. Deep hydration from hyaluronic acid, powerful antioxidants from plant stem cell, and rich nourishment from a tetra-luxe lipid blend of rosehip, sea buckthorn, and other oils—these are only some of the ingredients that equip the hydro-oil with the ability to repair, condition, protect, and soften the skin.

Awarded bronze for the Best Natural SPF Product category, the Dream Shield Universal Day Cream is one to add to your suncare rotation. As one with SPF 50 PA+++, it effectively protects from harmful UV rays, while bringing out the skin’s luminosity through the amber powder’s natural light shimmers. Infused with zinc oxide, kakadu plum, and marshmallow root to name a few, Pure Culture’s take on the quintessential product helps improve the appearance of fine lines, enhances radiance, soothes the natural barrier, and leaves the skin better than it was. Naturally, the no-whitecast sunscreen was recognized at the 2024 Preview Beauty Awards, too!

Not only did the Filipino beauty brand garner three awards, but they are also turning three years old in August, which is another reward in itself. In celebration, limited edition drops, curated kits, and fan-favorite exclusives at discounted prices will be dropped throughout the month.

Congratulations, Pure Culture!