What’s the Matter? Issy Takes Up Space with Its First Flagship Store
Matter, the Filipino beauty brand’s new 150-square-meter space, brings together beauty, fragrance, and food under one ever-evolving roof.
by Kyla Villena
Published on Aug 12, 2026
Since its inception in 2019, Issy has been pushing boundaries in the beauty industry. It’s evident in each of its releases, all thoughtfully made and driven by inclusivity and intention. Producing flattering tones, extensive shade ranges, and flexible formulas is the bare minimum for the Filipino brand. It also keeps its products both affordable and accessible, guided by the belief that beauty is for everybody.
The bold and radical campaigns that accompany its releases are different in their own ways, but one particular message resounds throughout: beauty should be easy, and everyone deserves to take up space.
The next chapter of Issy’s story brings this belief into the tangible world.
About Matter by Issy
Matter by Issy is the physical manifestation of the brand’s philosophy. Joel Andrade, Co-Founder and Creative Director, describes it to Preview as “part-store, part-playground.” He explains, “It is where we launch things, test things, and take up space.” One hundred and fifty square meters, to be exact.
Two years in the making, the space was designed in consultation with an international designer. It is adorned with reflective elements and interchangeable furniture, each piece designed to transform and reshape, seamlessly adapting to different creative visions. You’ll never know what to expect on your next visit.
Photos: Preview.ph
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The flagship store houses all of Issy’s products, from its beloved makeup collections to its line of fragrances. Preview stepped inside for a first look last Monday, August 10, coinciding with the launch of the brand’s latest offering—a nourishing lip moisturizer called the Daily Balm.
The standalone shop also represents the brand’s decision to stop hiding within Filipino mall culture, encouraging others to step out of their comfort zones while providing a literal take on what it means to take up space. It is free from conformity and wears individuality like a badge of honor.
Matter also marks Issy’s venture into the food and beverage industry. The brand previously released drinks through Issy Cafe in Glorietta, but the concept is now taking on a new name. Matter, after all, is everything.
Available exclusively at the flagship, Matter currently offers a curation of experiments. If there’s anything to expect, it’s that these won’t be here forever. They will be replaced by new findings approximately every four months.
Experiment 01: Stain Study
Stain Study is grape pulp and tea under foam. It’s served with a spoonful of red rice crisps that may stain your tongue.
Experiment 02: Strange Pairing
Indulge in a dark chocolate cookie, topped with strawberry jam, blue cheese, Maldon salt, and crisp prosciutto.
Experiment 03: Croissant in Suspension
This is their coffee-based drink, infused with milk and bits of croissant. A whole piece also rests on top.
Experiment 04: Manila, Two Seasons
Summer meets Christmas in this water-based drink. Foam is mixed with desiccated coconut and torched brown sugar—flavors reminiscent of puto bumbong.
Matter by Issy is located at 149 Legazpi Street, Makati. It officially opens its doors to the public today, August 12.
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.
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