For some reason, people with acne are automatically programmed to be ashamed of their skin condition. They tend to go on a long, tedious journey to clear skin, as if it was the only way to rebuild their self-esteem. Thankfully, not everyone thinks like that—take a look at beauty vlogger Em Ford, who is known online for the way she embraces her acne-prone skin. Every other photo on her Instagram feed is a no-makeup one, and it almost always comes with an empowering message.
We love how she unapologetically mixes these selfies with photos of herself wearing a full face of makeup like it's no big deal. The fact that she shows the two sides of the story makes her empowering message loud and clear.
Flashback to two years ago, the London-based YouTuber uploaded a video on the comments she receives for being a beauty vlogger with acne. The short film called out acne shaming, makeup shaming, and basically the conditional treatment people give those with acne-prone skin. It quickly went viral, and it shot Em to instant fame and her advocacy to bigger heights.
Now, she continues to advocate being confident even with acne. A quick scroll through her Instagram feed speaks volumes about her progress! In fact, if you follow her now, she might even convince you to post a no-makeup selfie of your own.
Keep doing what you're doing, Em!