Julia Barretto Launches Beauty Brand "Bee Bee"

In today's digital age, celebrities get to be more accessible to their fans thanks to social media. Taking it a step further, some of them launch brands to create a tangible representation for their fans to integrate into their daily lives.

Case in point, Julia Barretto forayed into the local beauty scene with the recent launch of Bee Bee, which is in collaboration with Viva Beauty.

Julia approaches this new venture with a "less, but better" philosophy, which mirrors her minimal, simple, and effortless take on beauty. The actress was also very hands-on—from development up to the launch.

Inspired by her shared love of lip balms with her younger sister, Julia unveiled the brand's debut collection—Lip Conditioner. The nourishing product comes in four universally flattering shades: Beekeeper, Bee You, Honey Drip, and Sweet Nectar.

Lip Conditioners (L-R: Bee You, Sweet Nectar, Honey Drip, Beekeeper), P349, Bee Bee, TikTok

Congratulations on the new endeavor, Julia!