One of Heart Evangelista's beauty secrets isn't actually a secret, given how much she posts about it on Instagram. Yup, you guessed it—we're talking about her love for eyelash extensions!
Remember when she flew in a team all the way to China while filming her movie just to retouch her lashes? That's how much she swears by them. That said, Heart is taking her partnership with the brand to the next level, as she's now the official muse of Néw Lounge PH!
In case you haven't heard of Néw Lounge yet, it's a nail, eyelash, and wellness facility that's known for their celeb-approved eyelash extensions. Apart from Heart, their other famous celebrity clients include Nadine Lustre, Solenn Heussaff, Kim Chiu, and many more.
"Having lash extensions is not just a trend, it's a lifestyle," says Heart. "Not a lot of people realize that, [while] they may just be lashes, they make such a big difference with your self-esteem and the way you face your life."
In addition to revealing Heart as an endorser, the brand is also launching a new service that's available exclusively on Néw Lounge. The Brace Lashes (package rates start at P6500) is a lash lift that's specifically designed for Asian lashes, which are generally fine and downward-facing. The brand claims that it lifts the eyelashes from the roots semi-permanently, but without using chemicals and other methods that could damage one's natural set of lashes.
Compared to regular lash lifts that wear off after a few weeks, Brace Lashes are said to "improve the original curl of the lash hair," or to basically help your real eyelashes grow naturally curled even after shedding. To achieve this, three to six sessions of the treatment are recommended within three to six months.
Néw Lounge's branches are located in Las Piñas, Alabang, Greenhills, and Quezon City. Brace Lashes are priced at P3000/session with package rates of P7500 (three sessions) and P14,000 (six sessions). For more information, visit their Instagram.