Makeup Products That Are Actually Worth Your Money, According to Gen Z
Don't risk your hard-earned cash on makeup that doesn't perform well.

by Kyla Villena
Published on Oct 17, 2025
Actively saving money but not shying away from the occasional treat—that’s the stage I (and many of my fellow Gen Zs) am currently in. Especially when our hard-earned cash goes toward things that boost our confidence and help us express ourselves. For young beauty lovers like me, one of those things is makeup.
With new cosmetic innovations launching left and right, it’s tempting to experiment with products we’ve never tried before. But as we all know, not everything works for everyone. And few things sting more than realizing your latest splurge doesn’t look—or feel—the way you imagined it would.
With that, Preview asked Gen Zs to share the makeup products they believe are truly worth every coin.
Makeup Products That Are Actually Worth Buying, According to Gen Z
Kylie Celebre, 24, Content Creator
If you have oily skin like Kylie, go ahead and add the Estée Lauder Double Wear Foundation to your cart. “This one truly holds up throughout the day without breaking apart or getting patchy on me.” She added that it’s “the most long-lasting foundation I’ve ever tried,” earning a spot as a staple in her kit. One thing to remember, though, as said by Kylie, is to use only the amount of product that you need.

Jac Palabay, 25, Account Manager
Jac vouches for the Estée Lauder Double Wear Foundation as well. “I’m such an advocate for it,” she expressed. Proving just how much of a good purchase it is, Jac disclosed that she’s currently on her third bottle already. “It’s the only one I've purchased that much,” she tells Preview.

Jeyo, 26, Creative
Gen Z thrives in the digital space, making them no strangers to hyped-up products. According to Jeyo, the Vice Cosmetics Perfect Kizz Velvet Collection lives up to it. From lip liners to bullet lipsticks, he said that “They’re definitely worth the hype.”

Sam Cruz, 21, Student / Content Creator
Dewy skin has become a trend loved by Gen Z, and if it’s one you want to hop on (if you haven’t already, you can count on the Dior Backstage Glow Maximizer Palette. It’s what Sam uses to enhance her youthful radiance, explaining that “the shades are so flattering, and give that effortless, natural glow without looking too heavy.” Making the product even more sulit is its versatility, working well as a highlighter, a blush, or eyeshadow.

Chesca Montano, 19, Student / Content Creator
Everyday glam that easily transforms from day to night, regardless of where you’re heading? Count Gen Z in. For Chesca, the Strokes Microblade Pen Perfector is the product that helps her achieve this. “I use it as eyeliner when I want a pop in my eyes without it looking too intense.” The shade Bronzite, specifically, has become her favorite.

Angelina Cruz, 24, Actress / Singer
Makeup and skincare go hand in hand, and Angelina is a testament to this. With that, the Mentholatum Therapy Lip Balm is what she always uses. Whether it’s a slow morning or a long work night, it’s something you can rely on. “It keeps my lips moisturized throughout the day and serves as the perfect base.”

Shane Celorio, 25, Account Manager
Who doesn’t love a multi-tasking product? For a plump pout, Shane uses the Rare Beauty Tinted Lip Oil. “The shade Delight looks especially good on my morena skin because its warm rose-brown shade brings out the natural color of my lips and adds a nice glow to it,” Shane tells Preview. It also leaves a soft stain even after the shine fades, so that’s one less thing to worry about as you go about your day! She added, “It doesn’t dry out my lips like other tints do. It feels light, smooth, and a bit hydrating, so you get color that lasts without any dryness or flaking.”

Angel Manzano, 24, Architect
Of course, your glam must stay locked in place especially after spending time on it! If you have oily skin like Angel, the Charlotte Tilbury Airbrush Flawless Setting Spray just might do the job. “I’ve used it for almost every trip, night out, and concert!” Aside from lengthening your makeup’s wear time, “it also melts everything together so smoothly.” For a seamless and long-lasting base, Angel usually pairs this with the cosmetic brand’s Airbrush Flawless Finish Setting Powder.

Makeup Products Recommended by Gen Z

Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.