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Here's Why "Expensive Brunette" Should Be Your Next Hair Color

It's the literal "rich brown" celebrities are loving now.
Here's Why "Expensive Brunette" Should Be Your Next Hair Color
IMAGE Instagram/haileybieber, kendalljenner
It's the literal "rich brown" celebrities are loving now.

Brown hair never really goes out of the style, but a new take on brunette locks is slowly taking over a bunch of famous crowns in the post-lockdown world. Its name? Expensive brunette. Scroll ahead for everything you need to know!

What is the "expensive brunette" hair color trend?

The "expensive brunette" look is all about embracing your natural hair color. To achieve it, you can either grow your hair out or drop your old color completely, but the idea is to stay as close to your roots as possible. The "expensive" part comes after, when you have your locks professionally refined either with a gloss or a barely-there round of highlights for some va-va-voom. Of course, the result also looks expensive, because what's more luxurious than healthy-looking hair?

The poster girl for expensive brunette is model Hailey Bieber, whose signature blonde locks have been swapped out for her natural color. She told Refinery29 that she just stopped dyeing it altogether, which only added to its luster. Her hair now epitomizes what the trend is all about, because you can't exactly tell if the flashes of highlights she has were professionally done or if they're remnants of her past life as a blonde. Cool, right?

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expensive brunette hair color trend
PHOTO BY Instagram/haileybieber

Several other blonde celebrities have recently dived into the brunette scene, too. Blake Lively, who's been buttery blonde for as long as we remember, is now a bronde. Actress Dove Cameron, also a long-standing blonde, had the rest of tresses match her grown-out roots instead of re-bleaching. Even Kendall Jenner chopped off her dyed ends for a darker, shoulder-length 'do!

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expensive brunette hair color trend
PHOTO BY Instagram/dovecameron
expensive brunette hair color trend
PHOTO BY Instagram/kendalljenner
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How do you achieve "expensive brunette" hair?

Your road to "expensive brunette" depends on your hair's current state. The best yet longest route would be to grow out your hair, cut off the dyed parts, and then have your natural hue accentuated by a pro.

"Expensive brunette is all about depth and dimension, and so you and your colorist should agree on the deepest shade and the lightest shade you want to see in your hair and then allow the colorist to place shades between in a way they see fit to enhance your haircut," hairstylist Tom Smith tells Glamour.

If you'd rather not wait that long, you can always go the Dove Cameron route and match the rest of your strands to your roots. The previously-lightened parts will show after a month or so, but when colored right, you'd end up with a gorgeous fade.

Not ready to go fully dark yet? A dark beige transformation like Sofia Richie's can be a great start, especially if you used to be platinum blonde. Going back to your roots should be a breeze from here.

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expensive brunette hair color trend
PHOTO BY Instagram/sofiarichie

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