Meet Anino, the New Filipino Fragrance Brand Worth Adding to Your Rotation
It introduces a six-scent debut collection rooted in dualities, narratives, and modern Filipino perfumery.
by Kyla Villena
Published on Dec 4, 2025
A new homegrown fragrance brand has entered the scene—and it arrives with a collection of layered, attention-commanding scents.
Anino officially launched on November 29 through a one-day pop-up, inviting fragrance enthusiasts and curious passersby to experience its debut collection firsthand. Ahead, get to know the newest name shaping the landscape of Philippine perfumery.
What Is Anino?
True to its name, which translates to “shadow,” Anino presents fragrances designed to mirror one’s personal narrative—no matter how nuanced or complex.
Made in the Philippines with fragrance oils sourced from Europe, the brand is built on an ethos of duality and juxtaposition. Rather than treating scent as mere formulation, Anino reimagines it as an experience—one that unfolds in layers, gradually revealing a story unique to its wearer.
Anino’s Debut Collection
Anino’s six inaugural scents work just as well in pairs as they do on their own. Each one was created in conversation with the others, building a world shaped by contrasts that balance rather than compete.
An inhale and an exhale are embodied by Seabed and Sigh, respectively. Seabed recalls salty air, minerals, and the quiet depth of the ocean, while Sigh reflects gentle touches, hibiscus, and a soft sea breeze.
The second pairing brings together I Dreamed of Grace—an olfactive take on saccharine notes, lace, and morning fog—and Running In Place, a sharper blend of citrus and incense. Worn together, they accompany you through days suspended in a dream state and nights marked by restlessness.
Rounding out the set are Countdown, which evokes spring water, urban cool, and an electric undercurrent, and Exposure, defined by white musk and cabin haze. As a duo, they move fluidly between the future and the past.
Perfumes by Anino
Anino’s fragrances are sold individually through Lazada, and a 50ml bottle retails for P1700.
Kyla Villena loves a good lip gloss and a trip to the art gallery. She is Preview's beauty girl, who doubles as a self-proclaimed motivational speaker.