"There was something very touching about looking back through the British fashion and social history which Marks & Spencer is synonymous." said Alexa Chung on the opportunity to work with the esteemed British brand. In this month's issue, Alexa talks more about her department store collab and how she (quite literally) reinvented Marks & Spencer classics dating back to the 1940s.
From the Archives: 1981
2016 Update: The Harry Blouse
Timely as the Victorian trend is hot on the high fashion runways, plus the look is intrinsically British. The frilly lace and bow were nixed in favor of a more current stiff ruffling at the neckline and wrists, while the powdery pastel shade and slim sleeves also make it fit this era.
"I curated the collection, carefully selecting pieces from the Marks & Spencer company archive and working with the Marks & Spencer design team to reproduce them for a contemporary consumer. "
Alexa also found inspiration elsewhere to streamline silhouettes, prints, and textures of old favorites for the modern woman. "I rummaged through clothing, magazines and amazing old films and cherry-picked relevant items, bringing them back to life for 2016." she adds.
More from Alexa Chung's M&S collab in our May issue here.