PREVIEW APRIL 2020 What's Good: The Fashion and Beauty Industries Prove Their Mettle Amidst Uncertainty|Read more »
You a Sanrio stan?
It was like a childhood dream come true when Sanrio Wave, the Asia Pacific subsidiary of Sanrio Co., Ltd, approached Kat Erro to propose a collaboration with her line of leather bags, Katre. Kat couldn’t believe that a global brand—one she grew
We can't wait!
In the beauty world, we've recently seen Hello Kitty's makeup collaboration with Colourpop. Fashion-wise, we've also witnessed the beloved Sanrio character rule the streets with Converse, Penshoppe, and Furla. This time around, Hello Kitty is getting a local designer treatment—and with Rajo Laurel, no
We want everything!
The '90s fashion nostalgia comes full circle in the cutest way possible, thanks to Italian designer brand Furla's much-awaited collaboration with Japanese company Sanrio. East meets West as Furla takes Hello Kitty on a romantic journey through the blossoming landscapes of Italy. The 15-piece collection includes
Time to stock up on Hello Kitty!
If you ask me, part of what made school fun was school supply shopping. That meant picking out pencil cases, lunch boxes, health kit pouches printed with my favorite Sanrio character: Hello Kitty! As a young kid, I was also fond of
We think she's a Preview girl.
An office job, overbearing bosses, and a penchant for post-work drinks—if this sounds way too familiar, Sanrio's newest character Aggretsuko is an adorable, animated red panda version of us all.IMAGE SanrioIMAGE SanrioShe's your regular 20-something just trying to survive in Tokyo's urban
Just in time for Hello Kitty’s birthday!
Hello Kitty has inspired many collections through the years, from clothing and various merchandise to cafes and many more. But in our opinion, Colourpop Cosmetics’ newest range of beauty products is the prettiest to date! A symbol of youthful fun, Hello Kitty's collaboration
Get your credit cards ready!
Celebrating Hello Kitty’s birthday on November 1, Los Angeles-based cosmetics brand ColourPop is partnering with Sanrio to bring you the cutest full makeup line inspired by the iconic character. The cult-favorite brand is slated to drop long-wearing eye shadows, glosses, stain lipsticks,
Hello Kitty Is Not A Cat… Wait. What?!
This will change everything you think you know about Hello Kitty. Because apparently, the world’s most beloved cat is, well, not a cat.Yup, you read that right. According to Sanrio, the company behind the iconic character, Hello Kitty is in fact not