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Shu Uemura's Eyeconic Collection

Let your eyes be a masterpiece.
It all started with one man’s dream of bringing art into beauty. Mr. Shu Uemura pioneered creating new, unique, and universally beautiful makeup looks. In 1968, he introduced his Flaggy look (eyes are checkered and painted in a wing-like manner). His works of
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Kakuyasu Uchiide Of Shu Uemura

We had a quick chat with Shu Uemura's International Artistic Director, Kakuyasu Uchiide about their 30th Anniversary collection.
Established Japanese beauty brand,  Shu Uemura, is now 30 years old! To celebrate its 3-decade successful run as one of the leading makeup brands in our country, their International Artistic Director, Kakuyasu Uchiide, paid us a visit to personally showcase the brand's 30th anniversary