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Tag: etude house

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15 Best BB Creams to Try, According to Your Skin Type

For that "your skin, but better" vibe.
BB creams used to seem like a fleeting product trend, originating from Germany and gaining popularity once it hit Korea. But years later, many beauty enthusiasts still swear by this non-foundation as their go-to base product—the way that it bridges makeup and
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10 Brightening Cleansers for Glowing Skin

Want bright skin? Start here!
There are two ways to know if a cleanser can brighten your skin. First, if it literally says "brightening" on the label; or, second, if it has any of these ingredients: kojic acid, vitamin C, or niacinamide.Because we understand that it can
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This Etude House x KitKat Collab Looks Too Delicious for Words

Your eyeshadow palette has never looked this sinfully sweet!
Just in time for Valentine's Day, Etude House partnered with KitKat to release the KitKat Play Color Eyes Mini Eyeshadow Palette, and suffice to say, they're looking sinfully delicious. (Spoiler alert: They're not edible!)The new collab between the K-beauty cosmetic brand and
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How to Build a Starter Kikay Kit for Under P2000

Choose which product you should invest good money in!
Girls consider makeup not just as a form of self-expression but also as a basic necessity. Used to enhance our innate beauty, makeup brings us the confidence we need to face our daily workload. But if you’re someone who’s just beginning to
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3 Things You Can Do to Shrink Your Pores

Featuring Korean beauty products.
Aside from dark undereye circles, unsightly armpits, and monster pimples, pore size is probably one of the things girls fret about most when they take a look in the mirror (especially if it's a magnifying one.) But, alas, pore size is inherited,
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3 New Waterproof Brow Products to Try Now

They seriously won't budge.
Do you always worry about your brows getting washed away when going for a swim or when you’re sweating it out at the gym? Yeah, we’ve all been there. Lucky for us though, there are waterproof brow products out there that can
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Our Favorite Christmas Window Displays

These store décors make Christmas shopping more fun!
We’ve already given you countless holiday gift guides to help you find the perfect presents for your loved ones this Christmas. Now all that’s left to do is to head to the mall and get some shopping done! Braving the insane holiday
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5 Poolside Worthy Polishes

Brandish a funky set of digits with our polish picks.
Since we’re nearing the last stretch of summer and veering into stormy territory, make the most of the sun by painting on some color and heading to the pool. After all, nail polish is the easiest way to accessorize. It’s waterproof, smudgeproof,
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The Return Of Lip Gloss

Because a shiny mouth is a happy, hydrated one.
Matte mouths have been in the spotlight for quite some time now, and there was always one problem with wearing the trend: icky, chapped lips with bits of pigment desperately clinging onto arid lips. Though we do love a good matte lip,
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5 Cooling Products To Keep Fatigue Away From Your Legs

Because all that walking can run a girl down.
Legs are probably the most overworked parts of our bodies. Considering all the walking, running, jumping, and stiletto-wearing hours of the day, it’s a wonder we don’t pay more attention to them, especially when they get extra exposure time during the summer.Even
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The Best Mascara And Eyeliner Pairings You Should Try Now

Check out these perfect pairings.
Like in fashion, the beauty world has some tried and tested formulas, too. Just as you’d pair your trainers with a pencil skirt and crop top, we take the guesswork out for you and pair your favorite types of eyeliner with its
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Steal Sam Pinto's Subtle Smoky Eye Look

Perfect the minimal look with just five products.
With various layers and graphic elements to keep the eye busy, it’s easy to get lost in such a stimulating sight. But when your outfit does all the talking, it’s best to keep a subtle smoulder north of the ensemble. As for
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Now Try This: Colored Liner

Standing between drab and fab is a thin, colored line.
A smoky eye in the summer seems blah when pit against a thin streak of silver or green across your eyelids. Yup, that’s right, put down your blending brushes and black shadow, because a bright pop of color (think blue, pink, and
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Post-beach Tlc

After soaking up the sun, cool your skin down with these refreshing picks.
Okay, so we’ve schooled you on sunscreen application, the best sunscreens for the face, body, and sensitive areas, and even makeup with sunscreen. But after all that sun worshipping, you’re going to need something to help cool your skin down. Aside from
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Ask An Editor: What's In My 7107 Bag?

Clueless on what to bring to your first music festival? Click here!
Q: I'm going to my first ever music festival this weekend and I have no idea what to bring! Can you share me your list so I won't overpack (because that happens to me all. the. time.)? A: I totally get what you
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Our Makeup Obsessions

Get to know the star products in our makeup arsenals.
Here at the office, we girls get a wee bit obsessive. From the newest makeup collaborations, a stellar dry shampoo, to a lipstick that looks good on everyone (we’re looking at you, Pleasure Bomb from RiRi Hearts MAC), there are certain things
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Makeup Trends To Try: Runway To Real Way

Work the party circuit with these looks from the Fall/Winter 2013 runways.
The holiday season presents a bevy of weekend soirees, all of which are the perfect venues for experimenting with new makeup looks. Based on our observations on the international fall runways, we present to you five new makeup trends you can mix
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Treat Your Tips

It's time to spoil your hands and feet with some extra TLC.
Your hands and feet are exposed to a different kind of stress. Built to withstand hours of walking, running, working, and lifting, it makes sense to pamper your hard working limbs every once in a while. This holds true especially during the
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Ask An Editor: Finding The Right Brow Shade

Frame the windows to your soul with the right brow color.
People are perplexed when it comes to brows. From shaping, plucking, and coloring, there’s a lot of things that could go wrong in between. Though most of it is trial and error, we’re here to make it easier for you to find
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Work Wear Diaries: Andrea Amado

Between running a bakery to overseeing a makeup brand, this soft-spoken businesswoman lets her personal style speak volumes.
If you’ve ever been to an Etude House and/or a Tous les Jours store, which both fall under one company, it’s easy to get a sugar-and-spice-and-everything-nice feeling. Although the former is a beauty hub while the latter is a bakery, both shops