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Tag: ellana

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5 Things to Remember If You Want to Start Your Own Brand

A cosmetics brand founder shares how she grew her small beauty business into something profitable.
Starting a beauty brand from scratch can be overwhelming, to say the least. It's not enough that you come up with a bright idea for your first launch, or even a witty name to call it. Because somewhere down the line, new
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10 Filipino Beauty Brands You Need to Check Out

Love local!
There was a time when it was quite a challenge to get good quality makeup from Pinoy beauty brands, because there weren't a lot of choices. Now, there are tons of proudly Pinoy brands that have elevated the local beauty industry, producing
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The 10 Best Makeup Brush Cleaners to Have in Your Collection

Get that clean sweep in a jiffy!
Keeping your makeup brushes clean isn't the most fuss-free thing in the world, but it has to be done. Unless you're cool with bacteria touching your skin and your products, make it a habit to disinfect and deep-clean your tools and reap the
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12 Best Lipsticks to Keep Your Lips Looking Nourished and Youthful

From mattes to stains, we got you covered!
Our lips, just like any part of our bodies, are subject to subsequent maturing and damage as we age. Whether it’s dryness, dehydration, or fine lines causing our puckers to wear out and look less youthful, it’s ultimately up to us to
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15 Best Concealers for Oily Skin

For coverage that keeps you shine-free.
No one deserves to have their concealer fade without warning, but that's sadly the reality for those with oily skin. That's why for hiding dark circles, acne scars, or any unsightly part of your skin, always consider what will work on your tricky
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Our Favorite Cream Blushes

Slap on some rouge for the most natural looking flush.
For blush, the powder variety seems to be a girl’s go-to. But my makeup kit staple has always been a cream blush. Stains were always too messy (hello, red-tipped fingers!), powder never looked quite right, but cream blush? Always a dream to
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Our Top Bronzer Picks

Because a healthy glow is synonymous to glowing tan.
In the summer, when cheeks tend to flush from the heat, bronzer is your best bet at making anything work. Aside from adding that faux glow to your face, bronzer can also sculpt cheekbones and chisel a jawline to perfection. Plus, using
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Ask An Editor: How To Kissproof Your Pucker

Create a long-lasting bold lip with these easy steps.
Most ladies are daunted by a bold mouth, and with good reason. To make loud lippie work, it needs to be precise, clean and really pigmented. Let’s not even get started on the upkeep! With loads of noshing and boozing lined up
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Holiday Beauty Gift Guide: P250-p500

The best beauty buys under P500
For our second installment of this year’s Holiday Beauty Gift Guide, we’re focusing on things that make the receiver look and feel good. From drug store makeup buys, hair helpers, and a bevy of lip products, there’s something in here for everyone.Click
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Back To Bases

Build the flawless finish you crave with a base that hits a home run.
A strong makeup look always starts with a clean canvas, and what better way to clean up a ruddy canvas than with a base that gives you clean and even color. In preparation for the flurry of holiday partying that’s about to