Tag: cruelty free

What makes you pause when you’re scanning the shelves at the supermarket, trying to figure out which product will make it to your shower shelf? Apart from how a formula makes your hair and skin look and feel, it’s nice when they

Good news, animal lovers! By the end of 2018, your K-beauty addiction will be 100% cruelty-free. Thanks to a bill passed in Korea in 2016, the country is officially banning animal testing for both cosmetics and its ingredients.According to Cruelty Free International,

What we don’t know won’t hurt us. Ah, ignorance—it’s bliss, right?When you find yourself in the beauty aisle of a department store, often a frisson of excitement runs through your veins just by looking at the motley selection of luscious lippies—a sight

Last week we reported on Emma Watson's newest Instagram account called @the_press_tour, an account that documents all of Emma's press outfits and her sustainable fashion and beauty choices. After scrolling through one of her newest posts, Preview noticed that her choice of