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Tag: bench ad campaign


Hyun Bin's Bench Campaign Is Officially Out and We're Obsessed

Captain Ri is here!
Everyone's favorite Captain, Hyun Bin, is officially unveiled as Bench's newest ambassador!The announcement came from Bench's official Instagram account, just a few hours after they posted a series of teasers. Fans are left wanting more as the caption read, "Ready your hearts

Is Park Seo Joon the Newest Face of Bench?

Hold on to your hats, ladies! Bench just revealed a teaser of their newest #GlobalBENCHsetter, and our best guess? It's gotta be Park Seo Joon! See the post below and let us know what you think.Ben Chan himself shared an Instagram post that's

Olympic Medalists Conor Dwyer and Arthur Nory Are Bench's New Endorsers

We'd love to see Conor and Kelsey walking together for Bench Fashion Week!
In case you haven't heard yet, Olympic medalists Conor Dwyer and Arthur Nory are the newest global ambassadors of Bench Active!Following this exciting news, Bench has also officially confirmed that the two will debuting on the runway of Bench Fashion Week (BFW) this coming March

The Anatomy of Brooklyn Beckham's Easy Style

Plus, a peek into Bench's new flagship store!
Brooklyn Beckham is a quiet enigma many Filipinos are intrigued by. Apart from being the eldest son of David and Victoria Beckham, there's not much that we know about him. But as I was given the chance to interview Brooklyn on his

Cole Sprouse Is the Newest Face of Bench

We can only hope that he comes to visit Manila soon!
This is not a drill! Cole Sprouse is officially the newest #GlobalBenchsetter!It was revealed at Bench Fashion Week that the Riverdale star has served as the inspiration for Bench's Holiday 2017 collection, featuring preppy pieces like bomber jackets and side-striped trousers. It's a nod to the

All the Bench International Endorsers in the Last 30 Years

From Nonie Tao all the way to Park Shin Hye!
Bench has been around for three decades now with a two-pronged agenda: (1) to push forward our love for local products, and (3) to put Filipino retail on the global fashion map. And in the last 30 years, Bench has been successful

Remember These Most Iconic Ad Campaigns by Bench?

Time for a trip down memory lane!
Filipino fashion megalabel Bench is marking its 30th anniversary this 2017, and what better way to celebrate than by looking back on some of the brand's most memorable moments? Below, we give you seven iconic, unforgettable ad campaigns that douse you in

5 Things We Learned About Park Shin Hye at Her Manila Presscon

She's all kinds of cool.
Korean actress Park Shin Hye is a certified Hallyu superstar—with a string of wildly popular dramas like Pinocchio and The Heirs (among many others) under her belt, you can bet we were beyond excited when local brand Bench announced that she'd be

Brooklyn Beckham Is the Newest Face of Bench

He's the latest addition to the brand's Global Benchsetters.
This is not a drill! Brooklyn Beckham a.k.a. Britain’s boy wonder has officially been named as Bench’s latest Global Benchsetter. In celebration of the local apparel brand’s 30th anniversary, its founder Ben Chan took to Instagram the great news.In the first photo

Park Shin Hye Is Coming to Manila!

Say annyeong to one of our fave K-drama leading ladies!
K-drama fans, stop whatever you’re doing—Park Shin Hye is coming to Manila!Local label Bench is bringing the 27-year-old Korean actress to the Philippines as its latest global brand ambassador. You better mark your calendars because she is scheduled to hold a fan meet

The World's Hottest Math Teacher Wants You to Understand Math

Last Sunday, the Italian supermodel held a press luncheon to tell us more about himself.
"Why do people think that professors all look like old men with glasses?!" Pietro Boselli exasperatedly exclaims as he shared an instance where people did not want to believe that he was an engineer and mathematics lecturer with a PhD in Philosophy,

Bench Called Out for Using a Young Artist's Work Without Permission

The brand's in-house artist resigns.
UP Fine Arts student Glendford Lumbao calls out local retail giant Bench for using one of his artworks on the brand's window display in its Glorietta store. Called “Letras y Figuras: ABaKalsaDa Letters of the Street”, the piece was a project for his Visual