Tag: bench ad campaign

Calling in all Record of Youth fans! Get your magnifying glasses ready for we are about to decipher Bench's new teaser for this year's ambassador. It seems like all signs point to second leading man, Byeon Woo Seok!Bench founder Ben Chan, recently posted

Everyone's favorite Captain, Hyun Bin, is officially unveiled as Bench's newest ambassador!The announcement came from Bench's official Instagram account, just a few hours after they posted a series of teasers. Fans are left wanting more as the caption read, "Ready your hearts

In line with their recent campaign for Bench Barbers Pomade, the clothing brand paid homage to the iconic Filipino leading men of the past, and truthfully, we're obssessed with the results!Hair pomped and slicked back, Bench's current endorsers look straight out of

Hold on to your hats, ladies! Bench just revealed a teaser of their newest #GlobalBENCHsetter, and our best guess? It's gotta be Park Seo Joon! See the post below and let us know what you think.Ben Chan himself shared an Instagram post that's

In case you haven't heard yet, Olympic medalists Conor Dwyer and Arthur Nory are the newest global ambassadors of Bench Active!Following this exciting news, Bench has also officially confirmed that the two will debuting on the runway of Bench Fashion Week (BFW) this coming March

The Valentine's Day hype may be over, but love month is still in full swing for Bench. Just yesterday, the local brand released a video campaign for their So In Love fragrance, and it's definitely one for the books.In the video, a

Brooklyn Beckham is a quiet enigma many Filipinos are intrigued by. Apart from being the eldest son of David and Victoria Beckham, there's not much that we know about him. But as I was given the chance to interview Brooklyn on his

This is not a drill! Cole Sprouse is officially the newest #GlobalBenchsetter!It was revealed at Bench Fashion Week that the Riverdale star has served as the inspiration for Bench's Holiday 2017 collection, featuring preppy pieces like bomber jackets and side-striped trousers. It's a nod to the

Bench has been around for three decades now with a two-pronged agenda: (1) to push forward our love for local products, and (3) to put Filipino retail on the global fashion map. And in the last 30 years, Bench has been successful

Filipino fashion megalabel Bench is marking its 30th anniversary this 2017, and what better way to celebrate than by looking back on some of the brand's most memorable moments? Below, we give you seven iconic, unforgettable ad campaigns that douse you in

Korean actress Park Shin Hye is a certified Hallyu superstar—with a string of wildly popular dramas like Pinocchio and The Heirs (among many others) under her belt, you can bet we were beyond excited when local brand Bench announced that she'd be

This is not a drill! Brooklyn Beckham a.k.a. Britain’s boy wonder has officially been named as Bench’s latest Global Benchsetter. In celebration of the local apparel brand’s 30th anniversary, its founder Ben Chan took to Instagram the great news.In the first photo

K-drama fans, stop whatever you’re doing—Park Shin Hye is coming to Manila!Local label Bench is bringing the 27-year-old Korean actress to the Philippines as its latest global brand ambassador. You better mark your calendars because she is scheduled to hold a fan meet

"Why do people think that professors all look like old men with glasses?!" Pietro Boselli exasperatedly exclaims as he shared an instance where people did not want to believe that he was an engineer and mathematics lecturer with a PhD in Philosophy,

UP Fine Arts student Glendford Lumbao calls out local retail giant Bench for using one of his artworks on the brand's window display in its Glorietta store. Called “Letras y Figuras: ABaKalsaDa Letters of the Street”, the piece was a project for his Visual

Jojo Liamzon, Advertising and Promotions Manager at Suyen Corporation, the company that owns Bench, talked to Style Bible about the controversy surrounding their billboard featuring gay couple, Preview creative director Vince Uy, and boyfriend Niño Gaddi, and the allegations spurred by the act

UPDATED: 12:30pm, February 16, 2015A few days ago, we released a story on Bench’s most recent ad campaign, “Love All Kinds Of Love,” enclosing photos PR photos from the same campaign as those of billboards found along the Guadalupe bridge. Among those