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Tag: behind the brand


Behind The Brand: Penderie

Stock up on feminine pieces with Penderie.
One afternoon while Eyah Catindig was staring at her closet, she came up with the idea of starting her own clothing shop. After scouring the Internet for different variations and translations of the word “closet,” she came across penderie, the French word

Behind The Brand: Ysabel's Daughter

All-natural beauty line Ysabel's Daughter promises the finest ingredients to pamper your skin.
It all started with Ysabel, a kind and caring matriarch that inspired her daughter, Cristina Manalang Cruz to create a beauty line that could care for your skin’s needs with the same kindness as her mother. With a bee farm in her

Behind The Brand: Marie Antoinette Baby & Co.

Marie Antoinette hopes to make princesses out of tiny tots.
Marie Antoinette Baby & Co. was started on December 12, 2012 by Marie Antoinette Christine Ong. A graduate of the Yuan Ze University in Taiwan, she set out to build her online shop without any background in business.A lover of fashion with

Behind The Brand: Case Me

Case Me joins the e-business pool promising the trendiest phone accessories.
It all started with a fondness for collecting the cutest phone cases. Kara Kristal De Leos, a 20 year old senior taking up Advertising Management, opened up her first business venture in 2011 as a way of applying the lessons she learned

Behind The Brand: Domesticity

A lifestyle brand that’s all for promoting home-grown talent.
After gaining some experience in furniture retailing, Mariel San Agustin established Domesticity, a lifestyle brand dedicated to producing top notch Philippine-made handicrafts for export. Inspired by the talent she witnessed through trade shows and sourcing for local materials, she set up shop

Behind The Brand: Shimmer

Krisella Lao establishes an online brand that caters to the fashionable woman who isn’t afraid to take risks.
What started out as a side business, which catered solely to the owner's friends and family eventually became a full-fledged online clothing brand. Actualized on November 2012 when word-of-mouth greatly increased the demand for Shimmer's items, owner Krisella Lao decided to work

Behind The Brand: Club Couture

Take a peek at how three friends took a chance on their passion for fashion.
In 2010, three friends banded together to create an online business to house their dream dresses. Kaitlyn Gan (the designer), Flora Lim (the marketer), and Zachary Yong (the manager) relocated from Singapore to Thailand to pursue their dream of creating a contemporary

Behind The Brand: Alt Manila

Three girls set out to create a fashionable Manila through their stylish bags.
Fueled by their love for fashion, friends Aimee Pua, Lyndy Ong and Therese Syling set out to establish a brand with the vision to create fashionable and high quality bags. With an elegant minimalist aesthetic, their bags are undeniable favorite of fashionphiles

Behind The Brand: House Of Flair

House of Flair lets you easily shop for products only available overseas.
Owned & operated by Suyen Rivera-Lopez, House of Flair is an online-based service that allows Philippine residents to shop from their favorite US online stores. From her love of shopping for random things online, Suyen decided to offer the service back in 2009.

Behind The Brand: Nix Designs

Proving passion can be turned into profit, fresh grad Nica Eustaquio shares her eye for accessories.
Nica Eustaquio began her love affair with accessory-making in college. As a UST student taking up Interior Design, she had a natural affinity for a beautiful aesthetic. She began selling her pieces to her classmates and teachers. After completing her education, she

Behind The Brand: Vw Home

Ensiang Garcia-Sabillo promises unique and stylish pieces for a chicly decorated home.
Ensiang Garcia-Sabillo started out as a design consultant for one of the best interior architectural firms in the Philippines. From there she was exposed to the different aspects of home decorating, hospitality, and hotel interior design. After foregoing her original plan of

Behind The Brand: Florence Fling

Florence Fling all began in Italy. Read on to know more about this brand's success story.
It all began in Italy, Florence to be exact. Tessa Villalon embarked on a one year Fashion Merchandising course in Florence, Italy to pursue her dream of having a career in fashion. She promptly fell in love with the city and plucked

Behind The Brand: Pinkaholic Fashion Shoppe

Take a look at how two sisters turned a small town boutique into an online shopping haven for bloggers.
In 2005, a small-scale boutique in the heart of Butuan City blossomed into a budding one-stop shop for the latest trends in fashion. Known by a distinctive name, Pinkaholic owners (and siblings), Sheila Dy- Tiu and Stephanie Dy, named their first venture into

Behind The Brand: Bonne

Find out how this Senior Copywriter turned her love of sewing into creating quirky head pieces.
In 2008, Bonsai Fojas ventured into the art of millinery, creating pillbox hats, fascinators, and other head pieces. It was from this experience that Bonne was born. Inspired by the Zigfried girls, Louise Brooks, and Coco Chanel, her design approach harkens back

Behind The Brand: Moonshine

Get to know why these stylish friends teamed up to create a one-stop shop for eveningwear.
Established in 2007 by Audrey Ednacot and Kato Chua, RTW line Moonshine prides itself in being a one-stop shop for all dressy affairs. From trendy cocktail dresses to elegant eveningwear, you’re just one click away from chic.Not to be pigeonholed into a

Behind The Brand: Embellish

This local retailer brings her fashionable taste to the Markati Palazzo at The Podium.
With the tagline “bringing out the stylist in every Filipina”, Embellish seeks to inspire women to be creative with their fashion sense. It all started in 2011 when Anne Krystle Mariposa decided to start her own business, she dreamed of having her

Style Report: Rex Clothing

Aiming to change the perspective on male fashion, Rex Clothing gives us a peek behind their brand.
Aiming to provide the market with trendy and classic styles for men, Rex Clothing started in 2011 as a new player in the fashion industry. With the core objective of reinventing the perception of men’s fashion, owners Dorina and Dan Neria offer

Behind The Brand: Vesti

See how this bag designer turns indigenous textile into wearable art.
Born and bred Mindanaoan Martha Rodriguez never thought term papers and a thesis would lead her to her destiny. With both school requirements being on Mindanaoan and abaca silk, you could say they pointed her in the right direction.  After she designed

Behind The Brand: Street Beat Boutique

Take a look at how Street Beat Boutique got its edgy style.
It all started with a shopping trip. During a trip aborad, Street Beat Boutique owner Valerie De Los Santos was struck by the idea of selling accessories back home. She started with twenty pieces and to her delight, they quickly sold out.