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Tag: beauty campaigns


These 6 Instagram Stars Just Bagged Major Beauty Campaigns!

Another reason to curate your IG feed.
(main image via Instagram stars taking over the reins as the new sought-after endorsers for beauty products, it’s been made pretty clear that the millennial generation isn't to be taken lightly. A celebrity’s potential as an effective ambassador is now measured

Kate Upton Is The New Face Of Bobbi Brown

We've got the loot for you to score her goods.
There are a number of reasons why guys and girls like Kate Upton—she’s always in a sunny disposition, she’s got a banging bod, and she has an angelic face to top it all off. Following the footsteps of another famous Kate (Holmes),

We've Got The Feels Over Dove's New Beauty Patch Campaign

As always, get your tissues ready.
“I’ve always, kind of, avoided mirrors lately ‘cause I’ve been a little uncomfortable with things,” laments Brihtney, one of Dove’s newest test subjects. She is offered the RB-X, a beauty patch designed to help boost women’s perception of their own beauty. Through

Anne Curtis Reveals Her Fitness Secrets

The National Sweetheart shares how she's achieved her smashing bod, and believes you can do it, too!
Anne Curtis' abs #selfies have us wanting to burn calories and hit the gym pronto. She's truly the ideal girl for Century Tuna's latest Superbods 2014 campaign with John Lloyd Cruz in tow. What makes this year's Superbods more exciting than the previous

Maxene Magalona's Must-haves

Actress Maxene Magalona reveals her favorite things.
Maxene Magalona is Vaseline's latest ambassador for their newest addition to its body care line, the Instant Fair Lotion. In the age where quick fixes abound, the brand is expecting its great reception in the market: its microreflectors that give instant whitening effect is

Pretty Young Things

Meet Jing Monis' handpicked It Girls.
Possessing lustrous locks is one of the key elements to looking your best. Having a great hairstyle can revolutionize a trend, empowering people to flock salons with a picture of a certain hairstyle they want. Jing Monis has been on the speed

A Closer Look At Pantene's #whipit Campaign

Pantene Philippines' viral campaign, #WhipIt, stirs up gender biases in the workplace.
You may have seen your social media news feed flooded with shares of Pantene Philippines’ latest ad campaign, #WhipIt, displaying double-standards wimen experience in the workplace. One scene that struck us was the clip where the word “Bossy” appeared when a female boss was

Say Hello To Gorgeous Cosmetics

The new makeup brand will really make you look, well, gorgeous.
Fresh from Melbourne, Australia, Gorgeous Cosmetics lands in our shores just in time for our Christmas shopping. It all started with hair and makeup artist, David Cornwell’s pursuit of quality—he wanted cosmetics that would cater the high standards of the market. In

Bobbi Brown Is Celebrating The Holidays Early

You can sparkle and shine with Bobbi Brown's Holiday Gift Giving Collection.
We can celebrate the holidays early with iconic beauty brand, Bobbi Brown, who finally has its own brick and mortar store right in the heart of SM Megamall. The whole store has a certain modern and fun New York feel with its pink

Pink Positive

October is Breast Cancer Awareness month and we invite you to support the cause.
The color pink is synonymous to femininity and grace. This October, pink goes into a deeper purpose–to spread breast cancer awareness. October marks the Breast Cancer Awareness month wherein breast cancer charities team up to raise funds for diagnosis, cure, and awareness of

Fall Under Laura Mercier's Dark Spell

Laura Mercier sets the sultry drama this Fall 2013.
Laura Mercier is known for creating makeup collections inspired by light and bright color palettes. This Fall 2013, the beauty brand shakes things up by exploring the dark side. It has just recently launched a whole makeup collection called Darkspell that can

True Colors By Avon

Avon Cosmetics shows us what true colors should really look like.
Promises, promises. If you feel that you've heard the same thing again and again, global beauty giant, Avon Cosmetics, begs to differ. Based from their market study, consumers are much, much smarter and more discerning these days compared before. They want all

10 Beauty Videos You Must Watch

We scour Youtube for our favorite beauty campaigns from the past few years.
Beauty commercials used to involve the same formulaic thirty-second storyboard of an endorser, speaking straight to the audience while hard selling a product. But with the greater appreciation these days for production value and cinematography coupled with the fact that consumers a