Tag: beauty campaigns

(main image via kimcamjones.com)With Instagram stars taking over the reins as the new sought-after endorsers for beauty products, it’s been made pretty clear that the millennial generation isn't to be taken lightly. A celebrity’s potential as an effective ambassador is now measured

There are a number of reasons why guys and girls like Kate Upton—she’s always in a sunny disposition, she’s got a banging bod, and she has an angelic face to top it all off. Following the footsteps of another famous Kate (Holmes),

“I’ve always, kind of, avoided mirrors lately ‘cause I’ve been a little uncomfortable with things,” laments Brihtney, one of Dove’s newest test subjects. She is offered the RB-X, a beauty patch designed to help boost women’s perception of their own beauty. Through

Anne Curtis' abs #selfies have us wanting to burn calories and hit the gym pronto. She's truly the ideal girl for Century Tuna's latest Superbods 2014 campaign with John Lloyd Cruz in tow. What makes this year's Superbods more exciting than the previous

Maxene Magalona is Vaseline's latest ambassador for their newest addition to its body care line, the Instant Fair Lotion. In the age where quick fixes abound, the brand is expecting its great reception in the market: its microreflectors that give instant whitening effect is

Possessing lustrous locks is one of the key elements to looking your best. Having a great hairstyle can revolutionize a trend, empowering people to flock salons with a picture of a certain hairstyle they want. Jing Monis has been on the speed

You may have seen your social media news feed flooded with shares of Pantene Philippines’ latest ad campaign, #WhipIt, displaying double-standards wimen experience in the workplace. One scene that struck us was the clip where the word “Bossy” appeared when a female boss was

Fresh from Melbourne, Australia, Gorgeous Cosmetics lands in our shores just in time for our Christmas shopping. It all started with hair and makeup artist, David Cornwell’s pursuit of quality—he wanted cosmetics that would cater the high standards of the market. In

We can celebrate the holidays early with iconic beauty brand, Bobbi Brown, who finally has its own brick and mortar store right in the heart of SM Megamall. The whole store has a certain modern and fun New York feel with its pink

The color pink is synonymous to femininity and grace. This October, pink goes into a deeper purpose–to spread breast cancer awareness. October marks the Breast Cancer Awareness month wherein breast cancer charities team up to raise funds for diagnosis, cure, and awareness of

Laura Mercier is known for creating makeup collections inspired by light and bright color palettes. This Fall 2013, the beauty brand shakes things up by exploring the dark side. It has just recently launched a whole makeup collection called Darkspell that can

Promises, promises. If you feel that you've heard the same thing again and again, global beauty giant, Avon Cosmetics, begs to differ. Based from their market study, consumers are much, much smarter and more discerning these days compared before. They want all

Beauty commercials used to involve the same formulaic thirty-second storyboard of an endorser, speaking straight to the audience while hard selling a product. But with the greater appreciation these days for production value and cinematography coupled with the fact that consumers a