Last week at Blackbird Restaurant in Makati, Closeup launched Heart Evangelista as the new face of its Diamond Attraction toothpaste - a blue foam that tints yellowish chompers a sparkling white.
"It gives you instant white teeth," Heart told the Philippine Star. "Being an artista for 16 years, I've learned that it doesn't matter whether you're a model or an actress, what's really important is that you have a great smile."
To illustrate, a cosmetic dentist dipped a strand of pearls in coffee, then promptly dangled it into a solution of their product. From brown, it turned back into white. Of course, the real reason for Heart's grin these days was right there with her: Sen. Chiz Escudero, looking cool in an indigo shirt ahead of their nuptials this weekend. Could they please be the next Closeup Couple?? We would love to squeeze out a tube in the morning with their faces on it.
Click on the gallery to see who else we spotted at the Closeup Diamond Attraction launch.