Two nights before the public launch of the much-awaited H&M X Balmain collection, Manila’s A-listers and your favorite celebrities got to call dibs on the precious drops.
The countdown started at 8pm, and by 10pm, while the mall goers were ushered out for closing, the shopping party at H&M’s flagship store at the SM Mega Fashion Hall was set to begin. There were free-flowing champagne, beats by DJ Nix Damn P, and anticipation all over the place. Seven batches of fashion squads, with 35 people each, were called in for 15 minutes of shopping and left the venue as certified members of the #HMBalmaination Army.
See the lucky celebs who got to shop for Balmain... while clad in Balmain, natch!
One of the selected limited edition pieces
DJ Nix Damn P looked dapper in his white H&M X Balmain blazer while grooving to his own beats.
Joey Mead hosted the night's festivities.
This is what happens when you put shoppers under time pressure.
Kelsey Merritt looks absolutely amazing in head-to-toe Balmain.
So does Janine Gutierrez.
James Reid arrived a bit late but slayed it in Balmain, nonetheless.
Of course, if James was there, Nadine Lustre had to be there, too!
Sara Grace Kelley and Jake Cuenca
We had a chat with Heart Evangelista and found out she got herself a pair of thigh-high booties.
Jasmine Curtis-Smith and Sam Concepcion
Megan Young, Jake Cuenca, Bela Padilla, Yassi Pressman, Cheska Garcia-Kramer, Rima Ostwani
Gretchen Fullido and Simon Greatwich
Tessa Prieto Valdez
Danica Sotto, Maxene Magalona, Antoinette Taus
Photos courtesy of H&M Philippines