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This 60-Year-Old Reveals How She Keeps Her Style Youthful

With her evolving style, Susan Joven is in possession of eternal youth.
This 60-Year-Old Reveals How She Keeps Her Style Youthful
IMAGE Shaira Luna
With her evolving style, Susan Joven is in possession of eternal youth.

When asked to describe her way of dressing, Susan Joven, President of PR firm Visions and Expressions says that she can describe it in one word—fun. “The spirit comes first and then the clothes will follow,” she shares as she speaks about her personal style. “That is to say that I don’t really make much of an effort. I see the world through a happy prism, and that manifests in my colorful and irreverent choices.” she adds. Dubbing quirky and colorful spectacles as well as chunky earrings and necklaces as her signature accessories, these pretty much reflect her easy-going and cheerful nature.

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IMAGE Shaira Luna

As the woman who has been in charge of one of the country’s top brand building and publicity firms for almost 30 years, Susan Joven is revered as a powerful woman in the industry. “I don’t think about power at all, but I’m flattered people think so," she muses, adding "I suppose my 'power' rests on the notion, that in my head, I posses eternal youth.” We couldn’t agree more as it is evident in her offbeat clothing choices: be it a vivid hue or a pair of sneakers worn with formal garb. She shares: “My style has evolved as much as I have evolved. Fashion trends come and go, but essentially, the same style hallmarks have remained—that of energy, spirit, and fun.” 

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IMAGE Shaira Luna

Leaving us with sage advice that’s useful in and out of the context of fashion, she says, “Be your own person. A flawed you is better than being a perfect clone of someone else.”

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