Following fashion houses like Balenciaga, Saint Laurent, Balmain, Burberry, and most recently Celine, who've made the move to revamp their logos, Spanish brand Zara officially joins the club by making changes of their own.
The new logo features a heavily kerned version of the original spaced-out one, albeit the letters are still in all caps. The letterforms overlap with each other but retains its original serif font, except it now features a curvier R.
Zara's new logo was revealed together with the brand's Spring 2019 campaign launch, which was helmed by French art director Fabien Baron of Baron & Baron, and was lensed by famed fashion photographer Steven Meisel. They're also the same team who put together Zara's Fall 2018 and Spring 2018 campaigns.
Noticeably, the retailer's logo shares a striking resemblace to Harper's Bazaar typography in the '90s, back when Fabien was their creative director, and his creative agency's website.
According to Baron & Baron, their creative take on the Spanish brand "gives rise to an approach that blends elegance with edge–lifting the retailer to the level of luxury contemporaries, in a celebration of art and fashion for all."
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