StyleBible Preview

You've Got to Check Out This Gender-Fluid Lingerie Brand

It's owned by Agent Provocateur's founder!
You've Got to Check Out This Gender-Fluid Lingerie Brand
IMAGE INSTAGRAM/lesgirlslesboys
It's owned by Agent Provocateur's founder!

Serena Rees, founder of notoriously sexy label Agent Provocateur, has a new project up her sleeve, and it's called Les Girls Les Boys: a unisex, gender-fluid lingerie brand set to drop on September 1!

IMAGE Brett Lloyd / Les Girls Les Boys

 

With a 100-piece debut collection, Les Girls Les Boys' aesthetic is much more toned down than Agent Provocateur's; think minimalist designs inspired by streetwear and preferred by the millennial target market. Look out for graphic tees, comfy-looking sports bras and bodysuits, andyepsweats!

ADVERTISEMENT - CONTINUE READING BELOW

CONTINUE READING BELOW
Recommended Videos

IMAGE Brett Lloyd / Les Girls Les Boys

 

Serena told The New York Times that she started working on the new label nearly two years ago, after noticing the pointed disconnect between overly-kinky concepts of lingerie and the languid way young people view sexuality today.

ADVERTISEMENT - CONTINUE READING BELOW

IMAGE Brett Lloyd / Les Girls Les Boys

 

Don't know about you, but we're most excited for the #bedtostreet cotton briefs with logo-stamped garters, which we totally see taking over Instagram, peeking not-so-candidly out from denim waistbands in street style snaps. Les Girls Les Boys is both a nod to that '90s aesthetic and a reaction to the timeswe can't wait to shop it come September!

Related Stories from Preview.ph

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!

COMMENTS