Serena Rees, founder of notoriously sexy label Agent Provocateur, has a new project up her sleeve, and it's called Les Girls Les Boys: a unisex, gender-fluid lingerie brand set to drop on September 1!
IMAGE Brett Lloyd / Les Girls Les Boys
With a 100-piece debut collection, Les Girls Les Boys' aesthetic is much more toned down than Agent Provocateur's; think minimalist designs inspired by streetwear and preferred by the millennial target market. Look out for graphic tees, comfy-looking sports bras and bodysuits, and—yep—sweats!
IMAGE Brett Lloyd / Les Girls Les Boys
Serena told The New York Times that she started working on the new label nearly two years ago, after noticing the pointed disconnect between overly-kinky concepts of lingerie and the languid way young people view sexuality today.
IMAGE Brett Lloyd / Les Girls Les Boys
Don't know about you, but we're most excited for the #bedtostreet cotton briefs with logo-stamped garters, which we totally see taking over Instagram, peeking not-so-candidly out from denim waistbands in street style snaps. Les Girls Les Boys is both a nod to that '90s aesthetic and a reaction to the times—we can't wait to shop it come September!
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