StyleBible Preview

You've Got to Check Out This Gender-Fluid Lingerie Brand

It's owned by Agent Provocateur's founder!
You've Got to Check Out This Gender-Fluid Lingerie Brand
IMAGE INSTAGRAM/lesgirlslesboys
It's owned by Agent Provocateur's founder!

Serena Rees, founder of notoriously sexy label Agent Provocateur, has a new project up her sleeve, and it's called Les Girls Les Boys: a unisex, gender-fluid lingerie brand set to drop on September 1!

IMAGE Brett Lloyd / Les Girls Les Boys

 

With a 100-piece debut collection, Les Girls Les Boys' aesthetic is much more toned down than Agent Provocateur's; think minimalist designs inspired by streetwear and preferred by the millennial target market. Look out for graphic tees, comfy-looking sports bras and bodysuits, andyepsweats!

IMAGE Brett Lloyd / Les Girls Les Boys

 

Serena told The New York Times that she started working on the new label nearly two years ago, after noticing the pointed disconnect between overly-kinky concepts of lingerie and the languid way young people view sexuality today.

IMAGE Brett Lloyd / Les Girls Les Boys

 

Don't know about you, but we're most excited for the #bedtostreet cotton briefs with logo-stamped garters, which we totally see taking over Instagram, peeking not-so-candidly out from denim waistbands in street style snaps. Les Girls Les Boys is both a nod to that '90s aesthetic and a reaction to the timeswe can't wait to shop it come September!

MORE FROM PREVIEW.PH

COMMENTS