Oriental florals on soft dresses and pant sets, geometric lightweight knits with a dull metallic sheen fashioned into a sweatshirt and skirt pairing—it’s stuff that makes a dreamy afternoon stroll even more perfect. H&M’s newest designer collaboration, hitting stores and the website on August 2, is not with a fashion designer per se, but with British wallpaper and textile company GP & J Baker that has proudly held a royal warrant since 1982.
The capsule collection makes use of lovely prints from the prestigious design house including Magnolia, which was painted by William Turner in 1913; classic florals Oriental Bird, Blossom, and Hydrangea Bird; and a geometric pattern called Fretwork that has a lively retro flair. “It’s such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses,” shares Pernilla Wohlfahrt, H&M’s design director.
One look at how the prints come alive on the simple but sophisticated silhouettes will stir up your romantic bone. See for yourself below!
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H&M x GP & J BAKER, P599
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H&M x GP & J BAKER, P599
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H&M x GP & J BAKER, P899
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H&M x GP & J BAKER, P899
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H&M x GP & J BAKER, P899
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H&M x GP & J BAKER, P899
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1190
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H&M x GP & J BAKER, P1690
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H&M x GP & J BAKER, P1690
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H&M x GP & J BAKER, P1690
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H&M x GP & J BAKER, P1690
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H&M x GP & J BAKER, P2290
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H&M x GP & J BAKER, P2290
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H&M x GP & J BAKER, P2290
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H&M x GP & J BAKER, P2290
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H&M x GP & J BAKER, P2290
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