We must be dreaming. Fashion Week is rearing its head in the United States, and pop-up designer shops are being anticipated. Marc Jacobs' fragrance division switch things up by setting up a Daisy Marc Jacobs Tweet Shop, and as the name suggests, you can purchase a bottle of their Daisy perfume in tweets!
Social media currency may sound like it's giving away their products for free, but believe it or not, this a genius marketing scheme. With all the tweets, hashtags, and Instagram posts that will flood the timelines, the social media noise Daisy will produce during that time will amount shoot up its popularity.
Apart from fragrances, Marc Jacobs accessories will be given away to those who will share the most creative posts—your smartphones may be the answer to your fashionista needs.
The shop will be open from Feb 7–9, simulataneous with release of the new Daisy print campaign. There will be alounge, a Daisy photo booth (there is, of course!), food, drinks, and Wi-fi!