Martine Cajucom trying on a pair of sunglasses from Sunnies Studios at the Pop-Up Store (@zaloraph)
There are so many perks to online shopping. You can buy a last minute gift for Father’s Day, you don’t have to brave the traffic, and you can do it cash-free. Thing is there is always a con to every pro. It’s so easy to get carried away with the easy-clicking, you won't be able to check on the quality of the items, and most of all there is absolutely no way to fit clothes... until now.
Mr. Ernest Cu, CEO of Globe
The ZALORA Pop-Up Store is now officially open! Paulo Campos, Co-Founder and CEO of Zalora Philippines says this is an initiative to widen customer reach and educate consumers on the benefits of online shopping in the quickest and most convenient way possible. Be able to finally fit that frock you’ve been eyeing, feel the material, and check the quality of the products by heading to the store and purchasing your desired item online. Yes, the click-and-mortar store concept is a one-of-a-kind hands-free experience because your purchases will still be delivered to your home (on the same day if you wish) - so you won't have to carry around your shopping bags. Mobile phones, tablets, and laptops will be available for use around the store with the connection powered by Globe.
But just like any other pop-up, now you see it, now you won’t. The Zalora pop-up store will make EDSA Shangri-la its home until September, and will move on to another area afterwards. If we were you, we’d pay the country’s first ever digital pop-up store a visit before it disappears.
The Zalora Pop-up Store will open this Saturday June 20, 2015, at the 5th level EDSA Shangri-la Mall.